Istanbul, Istanbul, Türkiye
• Experience in Automotive from manufacturing to sales and marketing • Doing business in Middle East & Africa Region & Turkey since 1998 • Leadership to drive business growth / Take-over / Partnership / JV / Restructuration / Operational excellence
Lead team and business of Peugeot, Opel, Citroen & DS on Turkish market
Lead business development projects for Nissan Middle East & Africa Region.
OYAK Group is the Turkish Army pension fund and the second biggest Turkish private investor. With 15 billion USD of assets and 59 subsidiaries, OYAK Group is a major player in Cement, Steel, Logistic, Energy, Chemistry and Food industry. Oyak Group is also, since 1969, the RENAULT Group partner in Turkey with 3 JV’s: OYAK RENAULT for manufacturing, RENAULT MAIS for sales and marketing, ORFIN for retail, dealer financing. During 12 years in RENAULT, I worked closely with OYAK Group management. By the end of 2012, they offered me to join their team as an Organization & Business Advisor in order to develop strategies and improve sales organization for business growth outside Turkey and developing abroad coverage by partnership or new subsidiaries (EU/MOROCO/RUSSIA).
With over 135.000 yearly sales per year Turkish market ranking #6 for RENAULT Group in the world. Main targets were to improve RENAULT brand image management and increase DACIA brand awareness, achieve sales and profit targets, reshape the team and working methods, improve pricing and campaign efficiency, implement new commercial methods and sales IT tools, develop digital marketing and CRM, develop product limited editions and specific LCV range of products like minibuses with local partners, manage the supply chain and logistic, define the strategic planning, ensure the successful launch of new strategic models, especially New Clio. Achievements: Strong improvement in team autonomy and transversal workflow, pricing improvement of +1.5%, DACIA brand Ranking #1 in terms of growth and entering in Top 10, RENAULT brand leader in PC sales, New Clio sales over +200% versus initial contract, over 11 million of yearly unique visitors of brands web pages, RENAULT Turkey Facebook Page ranking #1 in RENAULT Group worldwide, A limited edition “Dokker Stepway” locally developed and quoted in RENAULT Group as best benchmark, 4 TV campaigns and 2 digital campaign ranking in top 5 of Professional magazine.
RENAULT NSC in Turkey is a Venture 51% OYAK Group & 49% RENAULT. Main targets were to coach the Turkish team management, organization and commercial policy implementation, to manage budgeting and consolidation, to challenge the JV costs, purchasing, network policy and commercial performance, and also to improve of the JV partner’s relationship for a better common understanding both on operations management and mid-term strategies. During this period, RENAULT and DACIA local subsidiaries were also merged to simplify the organization and enhance the performance. Achievements: DACIA & RENAULT subsidiaries successfully merged – Budgeting and profit follow-up improvement both for JV and consolidation – Improvement of subsidiary productivity and organization –Market share and profit achievements.