Los Angeles Metropolitan Area
• Develops and executes audience growth strategies to drive fan engagement, retention, and lifetime value, leveraging marketing automation to deliver transactional, promotional, and evergreen content from concept to post-campaign analysis. • Lead CRM campaigns utilizing A/B testing, segmentation, targeting, and personalization to optimize engagement and conversion across email and SMS. • Continuously refine lifecycle strategies through data-driven insights, identifying top-performing content and messaging to maximize fan engagement, loyalty, and value. • Produce actionable reports and analyses, translating data into clear, strategic recommendations to drive business decisions. • Design and implement digital marketing strategies for a select roster of artists, coordinating with management to achieve marketing goals and executing creative email campaigns for merchandise, tours, releases, and sweepstakes. • Create visually engaging email templates using HTML and Adobe Suite, enhancing brand impact and campaign effectiveness. • Lead TikTok Lead Generation campaigns, driving significant increases in customer acquisition and engagement through innovative digital strategies.
I founded GrazeLA to bring curated, elevated grazing experiences to events across Los Angeles — from intimate gatherings to large-scale brand activations. I lead everything from concept and design to execution, sourcing seasonal ingredients, building custom menus, and crafting visually stunning spreads that taste as good as they look. I manage all aspects of the business including: • Client experience and communication • Event logistics and on-site setup • Social media and brand strategy • Creative direction and styling • Pricing, sourcing, and vendor coordination GrazeLA has partnered with private clients, corporate teams, and lifestyle brands to create share-worthy, standout moments through food.
- Oversees governance, budgeting, and community operations in compliance with California’s Davis-Stirling Act - Manages vendor contracts, reserve planning, and enforcement of CC&Rs and community rules - Ensures transparency and fiduciary responsibility through regular meetings, financial oversight, and member communication - Collaborates on board decisions, policy updates, and long-term property maintenance strategy
• Supports a diverse array of brands across social media such as Fitness and Wellness, Retail, Beauty, Food and Beverage, and Entertainment. • Enhances brand visibility and follower engagement through targeted social media strategies, achieving a 60% increase in brand awareness, 300% growth in follower engagement, 1.8M+ views and 50k+ likes on TikTok, and overall improved retention for @houseofcore. • Responsible for building content calendars, conducting creative briefs, orchestrating photoshoots, and consistently delivering captivating visual concepts, graphics, and layouts for digital assets.
• Compiled weekly press recaps and roundups highlighting both positive and negative news articles concerning 10K Project’s artists. • Skillfully crafted visually engaging Artist One Sheets (infographics) utilizing graphic design expertise. • Helped manage 10K Projects’ social media presence with weekly posts on Instagram and Twitter, using these outlets to inform the public about new songs and concerts.