San Francisco Bay Area
I am a versatile insights and marketing professional generating a-ha moments in the healthcare industry. I have experience addressing a broad range of strategic and tactical business questions over a product’s lifecycle, including product positioning, customer segmentation, and product performance tracking. Some of my recognized strengths include managing complex portfolios of research work and enabling cross-functional collaboration across organizations.
Managing commercial insights across the PrEP/HIV Prevention portfolio for consumer and HCP audiences
Establishing member of FibroGen's Commercial Insights function, supporting 3 Phase III programs (across oncology, rare disease, and pediatric conditions) – remit across primary market research, secondary data analytics, and competitive intelligence
Insights & analytics project lead in the healthcare space, responsible for designing and executing research programs across a range of quantitative and qualitative methodologies