San Francisco, California, United States
I am a tenacious go-getter who loves to help C-Suite teams set and execute strategic priorities, ensure companies understand their audiences and can effectively connect with them - through communications, products, and experiences. I bring analytical rigor and creative thinking to every challenge. A few highlights: • Delivered $1M in new revenue by creating my firm's first ESG consulting offer. • Defined and launched Nestlé's inaugural global sustainability strategy and communications campaign, implementing steps to reach net-zero emissions by 2050. • Developed the LEGO brand’s refreshed vision and brand strategy in partnership with the owner family and implemented the brand’s first cross-entity governance model. • Created the digital transformation strategy and roadmap for a global commercial bank • Defined and launched Samsung’s first global B2B brand platform “business without boundaries.” • Built a customer-centric loyalty strategy for Walgreens Boots Alliance Education & Background: Graduated magna cum laude with a B.A. Major in History and minor in English from Kenyon College.
Developing Splicer's brand and first go-to-market strategy, customer acquisition strategy, and corporate governance approach. • Defined and executed the brand and go-to-market strategy for a new SaaS company, achieving a 30% open rate in the launch campaign • Spearheaded storytelling across audiences, including pitching investors to secure seed funding
Leading new business pursuits and developing Sustainability Practice thought leadership
As a team leader, I facilitated communication with executive clients and managed project timelines, budgets, and delivery of strategic priorities. • NetApp: Led customer and industry analyst research with 25 stakeholders to develop an evolved brand story and product portfolio, launched during its global Insight event • Cardinal Health: Delivered a 13% quarterly revenue increase by developing a data-driven customer segmentation and messaging, increasing engagement across channels • Helped generate $1M in new revenue by initiating and operationalizing the firm’s first ESG offer