Athens, Georgia, United States
I’m a Marketing graduate from the University of Georgia, with a focus on Digital Marketing and Business Analytics. I’m passionate about digital storytelling, social media strategy, and building meaningful connections through marketing. As the Community Engagement Supervisor for Chick-fil-A Conyers & Salem Bridge, I lead community events, oversee local brand activations, manage social campaigns, and strengthen relationships with partners and the community. I strive to create memorable experiences and impactful engagement through every campaign and event I manage.
• Managed social media strategy and content creation for both Chick-fil-A Conyers & Salem Bridge accounts, driving a 331% increase in reach and significant boosts in Instagram engagement and brand awareness • Planned and executed over 40 Spirit Nights the past year by partnering with community organizations to enhance engagement, increase foot traffic, strengthen brand loyalty, and maximize fundraising impact, generating over $40,000 in sales • Market Level Events Participant – Chick-fil-A® Team Member Appreciation (Atlanta United), Activation Table (Atlanta United)
• Created a marketing and sales plan for the "Cookies For Kids" fundraiser, by developing a training plan, social media content, and a budget, which was used and assisted our team in surpassing our goal of 1,000 cookies • Leveraged Canva and The Studio to create graphics for social media platforms, increasing engagement and reach • Increased transactions by planning and executing local activations, such as “Dad & Me Under the Sea” and “Mommy & Me Mornings,” to boost customer engagement and brand loyalty • Handled $65,000 worth of equipment for additional distribution points, ensuring efficient management and distribution • Worked on a $6,000+ catering order - prepped, boxed, and delivered a portion of the order • Attended weekly curriculum meetings and supervisor 1:1’s • Activated guest interaction in Dining Room, Drive Thru, Catering, CFA Delivery, and Third Party Orders
• Research for GA Museum of Art Client Team - Spring 2024
• Promoted to Shift Leader within the first year of employment, showcasing leadership qualities • Responsible for management of 3-7 crew members by implementing strategies to optimize their strengths, contributing to overall efficiency and teamwork • Demonstrated exceptional dedication and performance, earning four pay raises
Over the summer of 2023, I assisted TURNPROmedia by capturing homes with Matterport 3D. It allows realtors to efficiently show homes online, and allows buyers to virtually walk through homes they are interested in.