Brooklyn, New York, United States
Content Ops/Business Affairs pro with a particular expertise in audio licensing Here to talk about: - commercial vs. editorial use -reducing communication siloes - Risk evaluation in a digital first landscape - whether the dobro belongs in bluegrass
Serving as the company’s Content Subject Matter Expert, guiding decisions across teams. Leading the overall content acquisition strategy, with a particular focus on expanding and strengthening our music library. Advising the Enterprise Sales team on complex licensing “edge cases” to support customer and product needs. Consulting on generative AI initiatives and their implications for content, licensing, and creators. Managing all licensing documentation and acting as the primary liaison with outside counsel. Overseeing a team responsible for contributor relationships, content sourcing, and performance tracking across key metrics. Managing more than $2M in annual royalty payouts with accuracy and transparency. Driving contributor retention and acquisition strategies to support long-term library growth. Scaling the Storyblocks library to 5.2M assets—achieving 100% year-over-year growth.
Serve as the licensing subject matter expert (SME) across key business functions, including marketing, sales, customer experience, and product, with responsibilities such as: Overseeing direct content acquisitions across work-for-hire, exclusive, and non-exclusive licensing models. Developing and managing strategic partnerships with content studios, record labels, and third-party vendors. Leading major revenue-driving partnerships—including HAAWK, AdRev, and others—totaling over $1M annually. Analyzing customer insights and usage data to guide future content acquisition priorities. Delivering quarterly licensing and content training sessions for Sales, Customer Experience, and Marketing teams. Advising on complex licensing negotiations, including API and SaaS partnership deals. Structuring and executing the company’s content buyout strategy, consistently exceeding annual acquisition goals. Creating and overseeing Storyblocks Label, a premium audio initiative that has grown to more than 4,000 wholly owned tracks in under three years.
Audio Library Manager In this role, I managed an audio library of more than 250,000 assets and a roster of over 100 contributors. I significantly improved contributor relations, strengthened internal processes, and elevated overall library quality. Key Achievements Reduced Content ID claims by 70% year over year, directly improving customer experience and support outcomes. Launched the Storyblocks Label in 2022—a wholly owned, premium audio initiative sourced from 25 standout and diverse contributors. This catalog now forms the foundation for ongoing expansion of our commissioned music offerings. Managed more than $1M in annual royalty payouts to audio contributors with accuracy, transparency, and strong relationship stewardship. Drove quality enhancements across the audio library by identifying gaps, elevating contributor onboarding, and strengthening communication between contributors and internal stakeholders. Core Responsibilities Uploaded and maintained audio content, ensuring metadata accuracy for proper tagging and optimized search. Collaborated with Analytics to monitor Content ID trends, customer usage, and retention metrics. Used data insights to inform acquisition decisions, contributor support strategies, and content team initiatives. Worked cross-functionally to support library improvements, content quality standards, and contributor engagement.
As a member of the Business Affairs and Legal team, I was in charge of reviewing content prior to publication, responding to infringement claims and disputes, and reviewing requests for licenses regarding educational republication and quote usage in advertising. Notable accomplishments include: co-publishing and creating the new Vox Media Permissions & Licensing FAQ: https://www.voxmedia.com/pages/licensing Creating a new and improved workflow for obtaining accurate Appearance and Location Releases Overseeing Content ID claims across all company verticals and building a policy for managing the YouTube CMS related to copyright claims Registering treatments, scripts and other assets with the U.S. Copyright Office Receiving, assessing and negotiating settlement claims regarding copyright infringement. Providing input on indexing assets in a new DAM/MAM system Working with our team to create a video clearance process for syndication of Vox Media videos on Roku, AppleTV, and more. Expert level contract negotiation, release editing, and union and non union talent agreements.
I was the assistant to John Koegel, an art lawyer with his own practice in SoHo, Manhattan. In addition to running the office (billing, ordering supplies, maintaining office appearance), I work with Mr. Koegel on the following matters: -will preparation -copyright and trademark registrations -legal correspondence -research -EIN / Certificates of Incorporation for LLCs and nonprofits and other matters as assigned.
The Chicago Mixtape is an independent documentary. Since August, I have been consulting with the producing team about social media strategy, outreach, and next steps for the project. This includes leading a Kickstarter campaign that raised over $25,000.
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