Cranford, New Jersey, United States
I am a senior at the University of Wisconsin–Madison pursuing a degree in Marketing with a focus on digital strategy and consumer behavior. I bring hands-on marketing experience from globally renowned companies Novartis and Sanofi, where I’ve worked on brand strategy, social media initiatives, and data-driven insights across therapeutic areas including immunology and vaccines. After graduation, I will be joining Kate Spade as an E-Commerce Intern in their New York City office! Here is a link to my portfolio: https://orwolfe.wixsite.com/my-site-3
- Contributed solutions to final Capstone project focused on targeting respiratory flu rate of returns while increasing VCR (Vaccine Clinician Rate) with specific focus on supply chain and supplemental messaging strategies - Streamlined marketing efforts by generating trackers for launch/discontinuation and product promotion to speed up time-to-market of materials and cross-functional dissemination of information - Assisted in efforts to bridge gap between marketing and sales, specifically focusing on initiatives to highlight large portfolio conversions - Attended POA (Plan of Action) conference in Scottsdale, Arizona to strengthen sales knowledge - Participated in 47 coffee chats with current Sanofi employees across various departments
- Generated a comprehensive final analysis of the presence of axial spondylitis and psoriatic arthritis on social channels - Collaborated on a group project making recommendations for increased PMR (Polymyalgia Rheumatica) Meta presence - Attended various meetings focusing on performance insights and optimization techniques - Participated in various intern workshops showcasing marketing department capabilities