Sebastopol, California, United States
I've spent the last 5+ years in marketing doing what I love most — figuring things out, building things from scratch, and finding creative ways to tell compelling stories that drive real results. I work across a portfolio of professional education brands, managing everything from paid social and email to SMS and direct mail. I'm the kind of marketer who will watch YouTube tutorials on a Friday to launch a Meta ad campaign by Monday, dig through files from 2021 to find the data I need, or rebuild a reporting structure because the existing one just wasn't telling the whole story. Some things I'm proud of: Launched Meta advertising across multiple brands contributing to nearly $1M in revenue for 2025 Built and deployed SMS marketing from the ground up, generating nearly $20K in its first year Turned around a -19.3% revenue deficit to -1.5% below forecast in a single month through rapid multi-channel execution I genuinely love the duality of marketing. Getting down into the (often ugly) data to connect dots inform decisions AND getting to use those building blocks to build thoughtful storytelling campaigns that connect with people. Currently leveling up my skills in Google Ads and customer journey mapping, because there's always more to learn!
• Researched and identified key competitors' marketing and communication strategies and presented findings to the sales and management team. • Designed and published training manuals and onboarding documents to promote customer satisfaction. • Edited and published lead generation white paper directed at target audience to drive traffic to the MediKeeper website. • Created ad banner using Illustrator for online newsletter to generate leads. • Re-designed email newsletter campaign format and composed compelling newsletter copy to increase traffic to the MediKeeper website using ConstantContact. • Conducted analysis of email campaigns' success with Google Analytics and presented results to the management team. • Designed new eBook format in Photoshop and collaborated with team to achieve final white paper. • Promoted eBook through email campaigns and tracked eBook downloads through Google Analytics. • Posted weekly blog posts and optimized for SEO using WordPress. • Conducted lead generation analysis collecting data from Google Analytics, social media, and constant contact in order to determine which sources generated the most leads.
• Inspired over 200 new members to contribute monthly to the Nature Conservancy nonprofit through face-to-face fundraising. • Managed a team of two to three canvassers each day, utilizing team-building skills, running pitch practice, and giving team talks to keep members motivated and morale high. • Developed effective sales pitches and question responses. • Lead team by example, engaging with hundreds of people every day to promote and gain support for the nature conservancy.