Greater Pittsburgh Region
Client Strategy | Marketing & Partnerships | Program Execution | Mission-Driven Growth I'm a relationship-first business professional with 4+ years of experience driving growth at SaaS startups and impact-driven organizations. My background spans account management, business development, content marketing, and program coordination with a focus on delivering exceptional client experiences and executing cross-functional campaigns. Across roles in tech, climate, and financial sectors, I've built scalable outreach strategies, led content and email campaigns, and partnered with internal teams to launch programs that engage users and drive revenue. I bring a strong blend of storytelling, process orientation, and strategic insight to everything I do whether I’m walking a client through a proposal, refining a pitch deck, or coordinating a multi-touch outreach campaign. Strengths: - Client-facing strategy & partnerships (B2B | SaaS | tech-enabled services) - Program & campaign execution (webinars, email, event strategy, newsletters) - Content development & brand messaging - Cross-functional collaboration across product, sales, ops & marketing - CRM & tools: Salesforce | HubSpot | SalesLoft | Outreach | Canva | Google Suite I’m passionate about working with companies focused on innovation, impact, and user-centered storytelling, always eager to connect with like-minded professionals and teams.
For over 25 years, Climate Impact Partners has delivered solutions for action on climate. We believe that carbon markets have a critical role to play in delivering action by putting a price on carbon and funding carbon reduction projects to meet our global climate goals. Climate Impact Partners builds on the expertise, integrity, and innovation of two companies that have led the voluntary carbon market – Natural Capital Partners and ClimateCare – in a merger arranged by Averna Capital. Fueled by a relentless drive for rapid action and results, our global team continues to pioneer the market’s growth, and set the standards for quality that will maximize its impact.
Pittsburgh, PA | Chicago, IL Hybrid sales and marketing role at a high-growth SaaS company, supporting pipeline growth, outbound strategy, and campaign execution. Partnered with sales, marketing, and operations to launch the company’s first outbound BD function while leading demand gen, content, and event strategy. Outbound Business Development - Launched outbound sales program with 5 AEs, targeting Mid-Market & Enterprise accounts - Held discovery/qual calls, delivered tailored demos, and tracked opportunities using BANT - Generated $1M+ in net-new pipeline per quarter through strategic campaigns - Exceeded pipeline targets by 141% (2023–2024); sourced $2M+ in booked revenue - Built outbound workflows and campaign reporting in HubSpot and Salesforce - Collaborated with cross-functional teams to deliver tailored solutions to key prospects Marketing Campaigns & Events - Led 25+ events including webinars, roundtables, and trade shows - Ran integrated campaigns across email, LinkedIn, and Google Ads - Authored monthly blog series and thought leadership content - Directed full collateral refresh: brochures, banners, decks, and digital assets - Contributed to company website redesign and brand alignment - Improved MQL-to-SQL conversion by 42% through nurture and targeting strategy Recognition - Top Outbound Performer (2023, 2024) - Achieved 141% of target in Q1 + Q2 FY24 - Supported team through successful acquisition
- Generated and prospected potential clients utilizing outbound pipeline development and professional writing techniques - Created, managed and updated targeted contact lists for outbound campaigns in conjunction with sales, marketing and customer success leadership - Wrote and monitored intriguing, informative template messaging to increase read and response rates - Leveraged outbound lead channels including email, social media, as well as automation tools to connect with, qualify, and set sales meetings for Account Executives - Managed and updated Account Executive pipeline to convert qualified calls into demo meetings - Accurately maintained CRM tools: including weekly entry of leads, email/call notes, and movement of prospects through the pipeline stages for deals
Focus on proactive content development and overall quality control for the Proposal and Content Creation Team Collaborate with marketing, design, sales, and product managers to create and manage weekly, monthly, quarterly, and annual projects Oversee the Proposal Team’s core content systems – ArcPro, ArcMarketing, Seismic, TeamSite, FedFacts, Finders, SalesHub, and Loopio – ensuring accurate, consistent, creative, and innovative content daily Employ strong project management skills with the ability to plan, organize, monitor, and manage multiple projects simultaneously to meet strict deadlines Specialize in Environmental Social Governance, (ESG) content, integration, and investment as well as equity products
Initiated interest with leads utilizing local resources: contacts, conversations, posters, social media, local grants and activities Interviewed, wrote and edited pieces within 24 hours turnaround time Self-started every article from finding the lead to curating the angle to the final interview, brain storm and finished product Developed a keen ear for potential stories Employed creativity regarding both new and exciting angles given a city burdened with a pandemic Exemplified professionalism regarding lead communication, and interviews