Sydney, New South Wales, Australia
Olivia is a PR Manager based in Sydney covering the APAC region for Barracuda, a leading cybersecurity company providing complete protection against complex threats for all size business. Her role spans executive comms, B2B-media engagement and strategic campaign development. Previously an Account Director working agency-side, Olivia counselled cyber security vendors, digital identity launches, tech consultancy expansions and crypto exchange growth. Her portfolio reaches UK, US and APAC media with notable titles such as Times of India, Wired, Forbes, The Australian Financial Review, SBS World News and The Next Web. Beginning her career in London, Olivia specialised her skills with crypto and blockchain companies both at the start of their journey through series raises and with more established organisations within the industry. Having moved back to Australian, her focus switched to strategic communications for entrepreneurs, business leaders and disruptive brands. Her client list at the time included award-winning allied health providers, fitness franchises, disruptive marketing agencies, hospitality technology platforms and innovative technology scale-ups. Olivia graduated with a BA in Mass Communications from Curtin University, specialising in public relations and web media.
As an account manager my role is client facing as I facilitate and manage the information between organisations (B2B), or individuals and the general public. I do this by constructing messaging and then planning the communication channel in which I will reach out to audiences, be it through newsworthy press releases, interviews, product placement or thought leadership pieces. I also engage with the wider community of influencers and journalists to secure opportunities of coverage by tailoring communications to each individual. By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, I work to proactively promote the profile and reputation of my clients and the projects they are representing.
Supervising and working events that range from small community based to larger city based events. Within this role I had to use my skills in problem solving, management of workers, customer service and finally public relations expertise. Some events that I assisted in include Kalgoorlie Kidsfest(2014 and 2015), City of South Perth Fiesta (2013-2016), Playgroup WA's Biggest Playdate (2015) and finally the biggest event I was involved with is City of South Perth's Australia Day Celebrations at the foreshore(2013-2016).