Olivia Haynes

International Executive Producer at ITV Studios

Amsterdam, North Holland, Netherlands

About

Commercially driven international TV distribution professional based in Amsterdam. 💸Format sales and acquisitions 💡Creative development 🚀Brand entertainment ✍️Entertainment consultancy 🌐Marketing and PR

Experience

  • ITV Studios (2 yrs)
    • International Executive Producer
      Apr 2026 - Present · 4 mos

    • Format Manager
      Aug 2024 - Present · 2 yrs

  • Format Manager (maternity cover) at Banijay
    Mar 2023 - Feb 2024 · 1 yr

    Format Manager in the Game Show and Entertainment division of Banijay's Creative Networks. Overarching aim to promote recommissions, reboots and returnability of global formats. Full tactical and operational responsibility for all entertainment and game shows. Working closely with the consultancy team to enforce consistency and integrity across international adaptations. Responsibility and oversight for strategic brand planning, content and asset management and reporting to relevant internal and external stakeholders. Responsibility for Commercial Bible and to co-ordinate production, marketing and product release schedules for both on-air & off-air to maximise revenue, cross promotion opportunities, & brand awareness. Support on the day to day relationship with rights holders, board meetings, quarterly financial statements. Manage approval of brand extensions on behalf of Banijay with rights holders in line with contractual obligations Internal promotion and pitching of shows across the Banijay Group to drive attention and action.

  • dentsu (Full-time · 4 yrs 8 mos)
    • Sales and Development Manager
      Oct 2019 - Mar 2023 · 3 yrs 6 mos

      Responsible for format sales in key global markets including: Benelux, Italy, Nordics, Middle East and Sub-Saharan Africa. Involved in ideation and development of original and brand driven formats, including co-development projects with two Japanese broadcasters. Management of The Story Lab’s format production consultancy service. Work with international brands to deliver premium brand entertainment, from pitch to distribution stage. Read and evaluate both scripted and unscripted materials in terms of suitability for a global audience. Implementation and management of a new rights management system. Management of the marketing budget and strategy across the year, focusing on key program launches at Mip events.

    • Sales Coordinator
      Aug 2018 - Oct 2019 · 1 yr 3 mos

      My main focus was the streamlining of all acquisition, marketing and sales operations across the global team.

  • all3media International (London Area, United Kingdom)
    • Marketing Coordinator
      Apr 2017 - Aug 2018 · 1 yr 5 mos

      Analyse television shows to collate key themes and write copy for presentations and press briefings Liaise with television festivals and awards organisers to submit materials and investigate new opportunities to showcase prime programmes Arrange logistics for upcoming markets, press trips and screening events Making sure the website is up-to-date and buyers have necessary publicity materials Day-to-day duties involve: Working with designers to create marketing materials, managing the company website, arranging overseas travel itineraries

    • Marketing and Press Assistant
      Jan 2017 - Apr 2017 · 4 mos

      - Provided support to the Marketing, Events and Press teams. - Arranged logistics for upcoming markets, press trips and screening events - Made sure the website was up-to-date and buyers had necessary publicity materials

  • Assistant Producer at Khona Productions
    Jun 2016 - Dec 2016 · 7 mos

    - Supported the head of Khona and stepped in as Assistant Producer on productions -Managed a variety of pre-production tasks, including location management, casting and auditions, talent management and office administration -Researched and created proposal and pitching documents, helped manage production budgets and created call sheets