Greater Saskatoon Metropolitan Area
👋 Hi, I'm Olivia. I'm currently exploring my next opportunity after spending the last 4+ years helping build one of the fastest-growing social brands in the tech bootcamp space. Over the last 7 years, I've worked across startups, B2B, B2C, EdTech, AI, and consumer brands, building communities, scaling audiences, and turning content into measurable business growth. At TripleTen, I helped: • Grow Instagram from 20K → 127K+ followers • Scale LinkedIn to nearly 70K followers fully organically • Generate 94M+ annual content views • Lead our first three 1M+ view posts • Build lead-generation systems that contributed thousands of qualified leads and booked calls • Step into a people leadership role, directly managing a growing social team But the numbers are the outcome. The real work is understanding people, building systems, and creating content that earns attention in a very noisy world. Over the last few years, my role evolved far beyond content creation into growth strategy, community building, creator programs, marketing automation, team leadership, event marketing, and cross-functional collaboration. Some of my favorite work has included: • Designing hook-first content frameworks • Building lead generation pathways through ManyChat and automation • Creating creator and ambassador programs • Running data-backed content experiments • Developing social strategies tied to real business outcomes • Helping teams translate creative ideas into measurable performance What I believe: Attention is earned. Virality without strategy, is noise. The best content starts with understanding. Organic and paid should work together. AI should amplify human thinking, not replace it. And strong teams will outperform isolated talent every time. Today, I'm especially interested in roles where I can help lead growth, oversee content and brand strategy, mentor teams, and build systems that connect great marketing to real business results. If you're hiring, know someone hiring, or just want to connect, I'd love to chat!
At TripleTen, I lead full-funnel social strategy across Instagram, LinkedIn, TikTok, and emerging channels, building systems that turn attention into measurable growth. What started as content execution evolved into strategic growth leadership. Today, I oversee storytelling, experimentation, funnel alignment, and team development, helping scale one of the fastest-growing AI education brands in our space. Here’s what I’ve built: 📊 Scaled Audience + Visibility • Grew Instagram from 20K → 127K+ followers • Scaled LinkedIn to nearly 70K followers fully organically • Helped generate 94M+ content views • Led our first three 1M+ view posts • Increased engagement rates through hook-first content strategy and data-backed iteration 🤝 Community-Driven Content That Converts I restructured our content pillars to center real student stories, career pivots, and emotional pain points, making tech education feel human and accessible. Highlights: • Worked with influencers and partnered with them across TikTok and Instagram to expand reach and test new audiences • Created UGC playbooks that empowered students to share their journeys authentically • Turned livestreams, events, and real-time activations into growth assets • Developed recurring content series tied directly to funnel entry points 📈 Designed Social as a Growth System I manage the social funnel end-to-end: • Hook-first creative frameworks • Hook-first creative frameworks • ManyChat DM automation for scalable lead gen • Performance dashboards tied to revenue • Content audits to scale winners and retire underperformers 👥 Leadership This year, I stepped into a manager role, directly leading a team of two. I focused on: • Mentoring through experimentation and analytics • Building repeatable workflows • Elevating cross-team collaboration with growth, product, and design 🚀 AI-Aware Utilizing AI as a support system for: • Ideation • Trend validation • Timing optimization • Funnel experimentation
My time at Trainer AI was a thrilling ride, where I've been instrumental in shaping our brand identity, devising a fresh content strategy, forging partnerships with creative talents, and enhancing our in-app user experience. 🎨 Crafting the Brand Identity: From selecting colour schemes that radiated innovation to designing sleek, refreshing content, I helped create a distinct identity our brand guide and content pillars. 📝 Revolutionizing Content Strategy: I worked diligently to develop a dynamic content strategy. I identified key content pillars that aligned with our vision - innovation, tech trends, user stories, and behind-the-scenes insights. 📷 Collaborating on a Shoestring: Leveraging our startup budget constraints, I reached out to photographers, videographers, and fitness influencers who believed in our mission. Through persuasive pitches and shared enthusiasm, we formed partnerships that required little to no financial investment. These creatives became integral in producing eye-catching visuals and authentic stories that resonated with our audience. 📱 Up keep in learning: I got to participate in Co.Labs, a startup incubator, that enabled us to perfect our pitches to investors, learn up to date marketing techniques from industry professionals, and learn form other tech industries.
B2B industrial solutions and strategic sales group supporting manufacturers and environmental technology partners across North America. As Marketing Manager / Social Media Lead, I led a full brand transformation and built foundational marketing infrastructure across multiple entities. Here’s what I drove: 📌 Brand Transformation & Strategy • Led full rebrand from near-zero positioning, developing brand architecture, content pillars, and messaging framework to modernize B2B market presence • Established unified digital identity across three sister companies, strengthening brand cohesion and long-term growth strategy 🎙 Lead Generation & Thought Leadership • Created and launched branded podcast (6 episodes), hosting, producing, and promoting discussions to build thought leadership and generate inbound interest • Leveraged multimedia content as a lead-generation tool, increasing brand visibility and supporting sales conversations 🤝 Cross-Company Collaboration • Partnered with sister companies to develop cross-promotional campaigns, expanding reach and strengthening collective brand authority • Captured on-site event content to enhance authenticity and deepen audience engagement 📈 Infrastructure & Team Development • Implemented foundational SEO strategy and website updates to improve discoverability and user experience • Mentored and trained multiple marketers, building internal capability and ensuring continuity beyond my tenure
Here is an overview of some of the marketing activities I did while freelancing 📱✨ 🏡 Real Estate Branding: As a Social Media Manager, I collaborated with real estate agents to fortify their personal brand identities. I amplified their unique personalities to stand out in the competitive market, driving engagement and trust. 🎨 Branding Across Industries: I crafted personalized brand guides for over 10 diverse companies spanning tourism, fashion, startups, and biotech. I pride myself on nurturing brand identities from near-scratch, crafting compelling content pillars, and more. 📽️ Video Creation: To captivate audiences, I harnessed the power of dynamic and engaging videos. Crafting visually exciting content, I ensured that clients' messages resonated effectively in a video-centric digital landscape. 💌 Email Marketing: From the ground up, I formulated robust email marketing strategies. My tailored approaches enabled clients to connect with their audience, nurturing leads and boosting customer loyalty. 🌐 Web Presence: In my multifaceted role, I not only managed social media but also helped create, edit, and maintain websites. Ensuring seamless online experiences, I optimized user interfaces and content for a polished online presence. My journey as a Social Media Manager has been a dynamic ride, shaping brands, creating compelling content, and facilitating digital transformation across industries.