Vienna, Vienna, Austria
🚀 With close to two decades in marketing, I’m still driven by what actually moves the needle: clarity, relevance, and impact. I turn strategy into growth—building brands, scaling go-to-market approaches, and connecting data with creativity to deliver measurable business results. Digitally native and execution-focused, I thrive at the intersection of marketing and technology: leading cross-functional projects, implementing and optimizing CRM ecosystems, and building scalable digital infrastructures that turn data into actionable insights. From marketing automation and customer journey orchestration to establishing a true “single source of truth,” I leverage tools and systems not as buzzwords—but as growth engines. From global positioning to hands-on execution, I focus on what matters: outcomes, not noise. Curious by nature, decisive by experience, and always looking for the next lever to unlock growth. #MarketingLeadership #GrowthMindset #BrandStrategy #DigitalTransformation #CRM #ProjectManagement 🚀
Chairman of the Photography Program's Advisory Committee
References: - AGFA Healthcare, - Axalta Coating Systems, - U-Pol Coating Systems Ltd.
- Formulated an implementation plan for the launch of Spirtoech's two flagship products, collaborating closely with various divisions including Research and Development, Production, Sales, and Customer Service. - Spearheaded and designed the overarching digital transformation initiative for Spirotech on a global scale. - Managed budgetary oversight for marketing initiatives spanning the EMEA region. - Directed the comprehensive overhaul of the Spirotech brand and core marketing communication assets during the rebranding process.
- Formulated a comprehensive content marketing strategy aimed at facilitating the studio's expansion into the US market. This involved the implementation of highly focused lead generation and lead nurturing campaigns supported by Pay-Per-Click (PPC) and Google Display Network (GDN) advertising. - Implemented a website performance optimization plan, focusing on Search Engine Optimization (SEO), to augment both traffic and conversion rates. - Cultivated a dynamic social media presence across platforms such as Vimeo and Facebook to complement targeted campaigns, thereby fostering additional traffic to the studio's online platforms.