Salzburg, Salzburg, Austria
Seasoned executive with over 15 years of global leadership experience in the premium automotive and motorcycle sectors. Proven track record in driving business transformation, brand positioning, and sustainable growth for top-tier organizations such as BMW and Red Bull. Strong cross-industry stakeholder management and experience in brand and media strategy. Expert in developing high-performing international teams, executing innovative go-to-market strategies, and establishing robust partnerships with industry leaders. Adept at leveraging digitalization and customer-centric service concepts to strengthen market leadership and exceed business objectives. Core competencies: • Strategic Leadership & Partnership Development • Global Market Expertise (Europe & Asia) • Automotive & Motorcycle Excellence (BMW Motorrad, BMW Luxury Class) • Marketing, Sales & Innovation • Cross-Industry Brand & Media Strategy (BMW, Red Bull, Messe München)
Driving strategic growth and premium positioning for BMW Luxury Class and BMW ALPINA across Central and Southeastern Europe. Responsible for expanding brand awareness among luxury target customers, creating innovative service concepts and customer experiences, and optimizing every customer touchpoint. Leading the development and implementation of market expansion strategies, forging strong partnerships, and ensuring operational excellence through digital transformation and process optimization. Accountable for fostering a high-performing team and reporting directly to international executive management.
Leading and strategically developing BMW Motorrad in Austria. Responsible for the sustainable positioning of the brand in the premium motorcycle segment and executing market- and target-specific growth initiatives. Managing sales and marketing strategies, creating innovative customer experiences, and optimizing the customer journey across all touchpoints. Building and maintaining partnerships with dealers, service providers, and industry stakeholders. Accountable for budgeting, reporting, and leading a high-performing team. Continuously analyzing market trends and competitors to secure brand leadership and implement customer-centric, digital service concepts.
Executive responsibility for global brand partnership management and the development of innovative B2B marketing strategies. Led the execution of high-impact marketing initiatives and creative concept development to drive brand performance. Built and maintained strategic international partnerships, guiding cross-functional teams and delivering measurable results through collaborative, partnership-driven marketing and brand development.
Lecture in the field of sports marketing, designed to give international students a global and multicultural outlook to take advantage of professional opportunities in the combined fields of marketing and sports. • Principles and Practice of Sports Marketing • Global and Multicultural Outlook to the Sports Business • Integrated Marketing Communications for Sports Brands • Global Sports Marketing Strategies • The Future of Sports Retail • Strategic Thinking for Sports Managers
Responsible for international management of flagship events: ISPO MUNICH, ISPO BEIJING, ISPO SHANGHAI, and ISPO Academy. Developed and implemented brand and communication strategies and advanced international retail concepts for the sports business. Built and maintained collaborative partnerships with leading overseas brands, managed international retail conferences and programs across Europe and Asia. Designed innovative retail tools and training manuals to enhance sales performance. Extensive expertise in international business relations, sports marketing, and global competitive market analysis within the sporting goods industry.
Trade Marketing responsibility for the successful relaunch of the Sky Germany brand. Led and executed national 360° advertising campaigns (TV, print, radio, digital) and developed brand and communication strategies. Managed POS marketing initiatives as well as project-based coordination of agencies and service providers. Conducted in-depth campaign analysis for performance optimization and performed comprehensive market and customer research. Proven track record in building strong brands, data-driven marketing, and effective cross-channel collaboration.