Heerbrugg, St Gallen, Switzerland
At Safran Vectronix we provide world-leading solutions for a large variety of customers: • Military and law enforcement: observation and targeting systems • OEM system integrators: Ultisense solutions like Laser Rangefinders and Digital Magnetic Compasses • Civilian customers: binoculars for long-range sport shooting As Head of Marketing I would be pleased to guide you to the right person to talk to, whatever your request will be in regard to our solutions portfolio or our company. If you want to check out more details upfront, please feel free to consult our websites for more info: safran-vectronix.com ultisense.safran.vectronix.com career.safran-vectronix.com Safran Vectronix is a wholly owned subsidiary of Safran Electronics & Defense and is part of Safran Group.
In my role in the defense industry, I have learned one thing, as I'm sure many others have: peace doesn't come for free, even in Europe. Maintaining a defense-ready army seems to be the only guarantee of standing up to aggressors. As Safran Vectronix, we support military forces, as well as police and border guards, in maintaining their operational readiness at a technologically high level. I am pleased that in my responsibility I can further develop the exchange with our customers and users across all touchpoints and contribute to the further development of Safran handheld optronics as a leading brand. By the way, in addition to our government business, we also do B2B with our ULTISENSE modules (check out the site https://ultisense.safran-vectronix.com) and we have great civilian products too (https://www.vectronix-shooting-solutions.com)
Focus on the customer: as a global marketer, I am helping to bring the group-wide marketing communication to the next level and to create great customer journeys and a seamless user experience. Building marketing communication and leading digital projects, like Customer Experience Platform, SEO, e-mail marketing, sales support, targeted 360 campaigns, social media activities. All topped with focused trade media activities and trade fair projects. The objective: increase customer engagement across all touchpoints.
Development of communication material for introduction of new products with focus on B2B marketing - with the emotional touch of B2C - on different distribution channels, online, stores, direct sales force. Worldwide roll-out. Specialized in online communication for high user experience. Improvement of online content for SEO and KPI tracking with Analytics. Key driver of the introduction of a company wide content marketing approach.
Agency for video and audio production. Image videos, documentaries, how-to videos for organizations, industrial companies and retail. Productions focused on website and Youtube use.
Sabbatical including a move from Portugal to Austria and an extended 5 months motorcycle trip through the United States and Canada.