Düsseldorf, North Rhine-Westphalia, Germany
Experienced Brand & Marketing Manager with a proven track record in positioning and scaling international premium brands. Expert in designing integrated campaigns, high-conversion POS strategies, and comprehensive sales support. Experienced in steering cross-functional teams and external agencies. Combines strategic brand vision with a hands-on mentality and structured project management.
• Career transition with focus on senior marketing roles in consumer goods and beauty • Developed and marketed own publishing projects (“Farbfüchse”), including brand positioning, content creation and digital marketing • Applied AI tools such as ChatGPT and Midjourney for campaign development, content creation and marketing concepts • Delivered marketing seminars as freelance lecturer
• Developed and implemented marketing and sales initiatives for the Japanese premium haircare brand Milbon within the European market. • Planned and executed integrated campaigns, promotions, and POS materials to enhance brand visibility and presence in the professional salon market.
• Leading brand marketing activities for US premium haircare brand JOICO in Germany and Austria. • Strategized and implemented national marketing campaigns to enhance brand equity and positioning. • Managed product launches, promotions, and the development of sales and POS materials. • Steered PR, creative, and event agencies to ensure high-impact brand presence. • Served as the primary interface between international brand headquarters, local sales teams, and external partners.
• Responsible for planning and realisation of all marketing activities for the salon exclusive premium hair care brand JOICO in Germany and Austria (e.g. marketing plans, product launches, advertising, sales support material, promotions, POS material, social media, presentations to sales team and key accounts, fairs, sales and distribution analyses) • Management of external advertising and PR agencies
Jeck in Düsseldorf - Der Düsseldorfer Karneval Author and publisher of the first guide books to the Düsseldorf Carnival, released in November 2011 and 2012.