Crick, England, United Kingdom
I have a high level of experience in strategy, digital and marketing within a wide range of corporate environments and at small business level. I am used to working in high paced environments quickly developing solutions, managing stakeholders and delivering projects.
Responsible for company-wide marketing, strategy, budgeting, and supplier relationships. Key responsibilities: - Online marketing strategy (Google AdWords). - SEO development. - Media buying and strategy (display/ trade shows). - Managing supplier relationships and price negotiation. - Budgeting and cost control.
CACI are a leading provider of CRM solutions and information systems. Key Responsibilities / Achievements: - Analysis and consultancy through CACI’s suite of CRM tools such as ACORN. - Customer database analysis for leading charities. Solutions enabled effective marketing to new, existing, and lapsed customers. - Location planning analysis. Insight into high value store locations. - Analysis of campaign data for Eappend, (CACI’s third party opt-in email marketing platform). - Organisation of departmental marketing strategies such as, direct email marketing. - Account management.
Key Responsibilities/Achievements: - Ownership of Heinz own label frozen dessert portfolio (£50m across 200+ SKU’s). - Managing NPD from idea generation to store. - Assisted in the development of the 2004/5 frozen dessert marketing plans. - Reporting and sales analysis to drive budgets, forecasts and factory planning - Competitor intelligence reporting and analysis.