Markham, Ontario, Canada
Welcome to a glimpse of my journey 🤗 A little about me (at this point in time): 🔹 5+ years of experience with social media (Instagram, Facebook) including content creation, analytics, campaign execution, and creative copywriting 🔹 2+ years of strategic management experience in providing innovative solutions to 25+ clients 🔹2+ years of event management experience in organizing large-scale events for 100+ people, both in-person and virtually (Zoom, Microsoft Teams) Some memorable highlights: 🔹 Winner across 8 case competitions in the span of 2 years 🔹 Student finalist to attend CEOx1Day Future Leaders Summit, 2022 🔹 Recipient of the Prudential Management and Economics Award, 2021 I am always open to having a chat (in both English & French) so feel free to connect!
• Led an in-store activation campaign across 44 stores - collaborating with cross-functional teams (Team Canada, agencies, design, analytics, web, legal, and CRM), coordinating prize fulfillment for 76 winners, generating 110,000+ entries and 550 New Reward Member sign ups during the one month period • Supporting end-to-end production of seasonal magazines and 2 week long photoshoots (Spring, Summer, Fall, Holiday), ensuring timely delivery of both digital and physical formats • Volunteered beyond core role to support the in-store Tasting Program, creating weekly briefing documents for tasting experts covering four rotating products every week and coordinating execution across stores • Managed supply planning for in-store Tastings by forecasting quantities, collaborating with supply chain to ensure on-time product delivery, handling program administration to maintain smooth weekly operations. • Collaborating with editorial, design teams, and vendors to curate content, layout designs, and final copy for the Experience Magazine, resulting in a cohesive and brand-aligned publication each quarter • Managing the timely uploading and publishing of seasonal magazine content and new recipes to the website, ensuring accuracy, consistency, alignment, enhancing user engagement and cross-channel consistency • Optimizing web content for SEO best practices, including meta descriptions, alt text, and internal linking, increasing organic traffic and improved search visibility • Supporting the Flyer & POS program by ensuring all Marketing Material is shipped to 44 stores in a timely manner • Collaborating with finance and marketing leadership to create detailed monthly, quarterly, and annual budget forecasts based on historical data, planned initiatives, and seasonal trends • Updating project plans, managing project requests, and tracking progress including budget, timelines and deliverables, increasing organization and efficiency of new initiatives
• Advanced 15+ innovative gift card efforts including design updates, social media & email callouts, and website placements, increasing gift card sales and revenue by 45%+ weekly and 110%+ monthly • Managed the execution of 5+ campaign strategies, collaborating cross-functionally and ensuring project milestones are met, resulting in an increase in efficiency • Filmed and edited 10+ engaging videos on CapCut, boosting audience interaction on Instagram and TikTok • Analyzed weekly trends using Google Analytics and TikTok Creator Search Insights to better equip team on content ideas, relevant products and new innovations • Crafted compelling email copy for 25+ emails, driving customer engagement
Course portfolio: MGMB01: Marketing Management (2021, 2022, 2023) MGMA01: Principles of Marketing (2022, 2023) MGIA01: Principles of International Marketing (2022, 2023) MGIB01: Global Marketing (2022,2023) MGSC14: Management Ethics (2022) • Directed efficient management of 3 classes per semester, providing exceptional communication, feedback, and administrative support, resulting in a satisfactory learning experience for 500+ students • Led a team of 5 TAs in precise marking schedules, ensuring adherence to course timelines and overseeing experiential learning projects with international/local partners (African Impact Challenge, Toyota)
• Oversaw the strategic planning of 10+ innovative marketing campaigns, securing 20+ clients • Oversaw the execution of project tracking for marketing calendars, outreach trackers, business updates, and email campaigns, resulting in increased efficiency of business priorities • Led tradeshow attendance and scheduling • Onboarded and trained 5 new team members to excel in their current roles, aligning with the business goals
• Improved internal efficiency by implementing an organizational structure to internal documents and files, using Excel • Lead new strategies in outreach to secure more clients and increase brand awareness • Transformed raw footage into 12+ innovative client videos using Premiere Pro and Canva • Managed 15+ blog and social media posts, creating curated content for each client • Attended 5 tradeshows and made connections and partnerships with 10+ clients
• Led the Customer Experience reports by pulling insights from user journey data and implementing changes through user story creation, impacting 6 million customers in Canada • Created 15+ use cases, presented to the Developer and Quality Assurance teams as part of the Redesign of the Rogers website pages • Performed scrum master duties using Agile methodology; led team meetings and engaged team in conversations about results from our completed sprint and social activities, increasing team engagement