Limassol, Cyprus
Product manager with 4+ years of experience in B2B and B2C development in fintech and affiliate marketing. Has background as a producer in video games and esports, and 5 years in the media. I have completed GoPractice! main course and work with analytics fluently. Scored a 7.5 in my IELTS exam last June. — Helped to launch the EverPlay esports Web3 project as an advisor, set up processes, and prepared a business plan for 3 years. — Increased revenue in an affiliate marketing product through the launch of new features and promoted it to be a part of Skolkovo https://navigator.sk.ru/orn/1124619. — Launched the esports betting project Rivalry in CIS with revenue growth x2 MoM. — Developed and launched the in-game event TokenMania in the game Point Blank, which gave a +30% boost to revenue, retention and DAU, and is still successfully using in the project. — Produced all major events at Ruhub studio (ESforce) in 2018-2019 (EPICENTER, Russian-language broadcasts of ESL, Dreamhack, MarsTV).
Continue my career as a Product Manager in MarTech
• Had responsiblity for product strategy and development roadmap of the main company' affiliate-marketing product. • Generated and tested hypotheses on internal and external clients, looked for solutions to business problems. • Conducted regular team meetings, allocated tasks, prioritized deliverables, managed concerns, gathered feedback, resolved conflicts, and motivated team members to achieve project goals. • Hired developers, QA engineers, designers, analytics, and carried out the evaluations and 1-to-1 process with my team members. • Led a team of 17+ developers, designers, analytics, devOps and QA to deliver multiple successful projects. Achievements: • Launched a new version of the platform, which gave a significant increase at different points of the main business process up to 35% in the first month. • Implemented methodologies, leading to a 30% increase in productivity, improved communication with 2 devteams and stakeholders. • Successfully managed end-to-end development cycle for side startup EverPlay from the hypothesis till product/market fit within six months by implementing lean startup principles.
• Led a team of UX-editors to optimize landings, feature texts, and FAQ resulting in a 20% increase in website traffic and user engagement. • Successfully planned and executed 3 meetups and hackathon engaging over 120 developers. • Defined, planned, prioritized, communicated with stakeholders, and tracked projects deliverables. I was in charge of the team, budget and time scope. • Achieved success in developing and launching an intro feature on the web platform, resulting in a 40% increase in interaction and promotion of bank products. • Revamped all user documentation and constructed two educational courses for approximately 2,000 bank employees, contributing to enhanced customer service and support.
• Orchestrated the launch of the CIS product version, resulting in a 100% increase in revenue month-over-month by driving targeted marketing plans and materials development. • Spearheaded fraud detection efforts that saved the company several hundred thousand dollars and necessitated a strategic pivot. • Established strong business relationships with top CIS influencers. • Coordinated, delegated, and organized the work to be carried out, such as marketing plans and materials, SMM, design, QA, development.
• Led 2 full-cycle production team (60+ members in total), included director, cameramen, sound and production engineers, talents and others, helped my team to resolved any blockers. • Planned, organized and executed 20+ broadcasts for high-profile events, including EPICENTERs. Led a team in the most successful broadcasts season (2018-2019) of ESL, Dreamhack, and MarsTV events in Russian. • Successfully assisted CEO in negotiations and concluded deals with foreign partners, ranging from thousands to millions of dollars. • Planned, tracked, adjusted the production schedule, developed needed broadcast software. • Dota2RuHub reached the top 10 of the most popular channels on Twitch in 2019. • Honored to have been selected to represent the company in a promotional video for the HR brand.