Valencia, Valencian Community, Spain
Driving go-to-market and first-customer acquisition for an early-stage privacy-tech product. Consent Monster helps websites comply with US privacy laws — CCPA and the growing list of state regulations. What I do: - Built the go-to-market strategy from zero: ICP, positioning, messaging, and channels. - Run direct outreach and free compliance audits to land the first customers. - Identify non-compliant websites and turn the findings into concrete sales conversations. - Document the build-in-public journey to grow an audience and a pipeline.
Led web and mobile projects end-to-end while owning the growth side: paid acquisition, analytics, and client results. Key results: - Launched 20+ websites and landing pages from concept to release. - Integrated sites with CRM, analytics, and third-party tracking — the same stack behind modern marketing. - Cut clients' lead-acquisition costs by 3x and grew lead volume 5x through funnel optimization and paid acquisition. - Prepared and presented client-facing audits and performance reports. - Reduced reporting time by 20% via CRM + website + analytics integration. - Accelerated new project launches by 25% by introducing delivery standards.
Creation, setup, management of the advertising campaign. Creation of detailed retargeting/remarketing (more than 300 goals/ads for 1 site) Audit of the advertising campaign using Yandex. Metrica, Google.Analytics. Creation of reports in Google.Analytics. Management of Yandex.Market, Google Products, Mytarget stores. (also generation of ads, more than 40,000.) Setting up dynamic remarketing. Working with Calltouch, Call tracking, Alytics, eLama. Writing technical specifications for webmasters. Analysis of website usability and further modernization. Experience working with large clients from 50 000$. My achievements in this campaign: Increase in the company's turnover by 4 times. Development of clients' business, increase in their turnover by 6 times. Reduction of the application price up to 200%.
Creating media plans for clients. Launching, managing and setting up advertising campaigns; Tracking the effectiveness of key phrases, ad texts, campaigns, landing pages and taking measures to improve it. Analysis of campaigns in Yandex.Metrica, Google.Analytics. Preparation of reports on advertising campaigns. Experience in simultaneously managing more than 30 clients. Experience in working with bid control automation systems. Ability to work with large amounts of information.