Birmingham, England, United Kingdom
I’m a results-driven marketing professional with a genuine passion for growing brands, telling meaningful stories, and building strong connections with customers. My career has been shaped by transformative experiences across the automotive, construction, and financial sectors in Ukraine, where I developed a strong strategic mindset and a practical, results-focused approach. Since moving to the UK, I’ve also been actively involved in building and supporting the Ukrainian community, which has deepened my understanding of purpose-led work, collaboration, and meaningful impact. I enjoy developing thoughtful campaigns, strengthening market positioning, and helping businesses turn ideas into real results. Curious by nature and always open to new perspectives, I’m not afraid to challenge the status quo and embrace change. I believe the best work happens through collaboration and authenticity - let’s connect and create something impactful together.
- Designed and led integrated marketing and communications strategies for Ukrainian resettlement initiatives, increasing programme participation by 45% across education, employment, housing, and business sectors. - Directed multi-channel public outreach campaigns with Birmingham City Council and local agencies and charity organisations - Managed and delivered a targeted business support programme that helped Ukrainian entrepreneurs establish sustainable ventures. - Oversaw and analysed focus group research, using insights to guide the development and launch of a migrant information portal.
• Developed marketing materials and delivered tailored business advice for Ukrainian entrepreneurs. • Conducted market research and shared key insights to support startup success in the UK environment.
• Working with Senior Management to develop and implement marketing communications campaigns that delivered the Bank’s marketing strategy in the most cost efficient and effective way, and with high ROI. • Leading the end-to-end marcomms planning, creative development, delivery and evaluation of OTP Bank Ukraine marcomms activity for different customer segments: retail, premium and private. • Actively and effectively collaborated with: - creative and media agencies to develop content and media plans, ensuring delivery within agreed budgets and timelines. - leading marketing research organisations to manage market research initiatives for the Bank, including: Brand Awareness, Customer satisfaction and Loyalty, Competitive Analysis, Mystery Shopping etc. - Visa and MasterCard payment systems to expand the Bank's digital payment services. • Led a team of seven.
• Executed successful retail banking campaigns, increasing market share across key demographics. • Boosted customer acquisition by 32% by launching targeted multi-platform advertising strategies. • Led a team of two.
• Oversaw end-to-end marketing operations for a leading building materials distributor, driving strategic media buying, market research, and PR initiatives. • Spearheaded the launch of a new corporate website and introduced customer loyalty programme, resulting in a measurable increase in sales and client retention. • Planned and executed high-impact industry events, including exhibitions and seminars, to enhance brand visibility and generate new business opportunities.