Oxford, England, United Kingdom
Category Manager with 10 years’ experience in marketing consumer electronics. Detail-oriented and well-organized. Excellent communication skills and ability to work in multicultural environments. Ability to work under pressure, perform independent research and self-training.
Combining both marketing and sales functions for 7 different countries (Azerbaijan, Armenia, Georgia, Moldova, Ukraine, Uzbekistan, Tajikistan). Increased sell-in in FY2023 144% Vs BP and 147% Vs LY. • establishing strategies for product pricing and promotion; • allocating of products between customers; • monthly stock and sales analyzing, reporting; • conducting competitors’ research; • creation of product marketing strategies and adaptation of them to different sales regions & languages; • product launching and implementation of marketing campaigns, budgeting; • creation of online & offline AD materials for 7 different countries, using 5 different languages: banners, catalogues, POP and display stands for retail etc; • managing of multinational team work, daily correspondence with international partners and factory, business trips; • supervision of the third parties work; • providing training materials to field marketing team and marketing materials for partners.
Increasing Panasonic brand awareness in CIS countries: • management of corporate social media accounts (5 accounts in Facebook & 3 accounts in Instagram): 1) KPI setting and planning; 2) creation of content, using 4 different languages; 3) implementation of AD campaigns via Facebook Business Manager; 4) budgeting and reporting, evaluation of efficiency; • corporate website development: 1) implementation of AD campaigns via Google Ads; 2) proofreading, preparation of the product cards; 3) preparation of the news, reviews and banners, interface changing; 4) budgeting and reporting; • cooperation with bloggers for cooking appliance, beauty and personal care, baby monitor, headphones: 1) strategic planning; 2) selection of target bloggers; 3) preparation of product briefs, editing of bloggers materials; 4) budgeting and reporting; • coordination of online & offline events, exhibitions, conferences; • supervision of the third parties work; • preparation of online & offline AD materials for 7 different countries, using 5 different languages: banners, catalogues, POP and display stands for retail; • creation of images and videos database for all Panasonic products.
Maternity leave
• input of orders for factory using SAP; • conduct competitors research; • daily correspondence with partners, international business trips; • creation of product marketing strategies and adaptation of them to different sales regions & languages; • product launching and implementation of marketing campaigns; • supervision of the third parties work; • providing training materials to field marketing team and marketing materials for partners.
Aviation advertising, 50 employees, main customers are: Mercedes, Land Rover, Hyundai, Apple, Samsung, Vodafone etc.) Participation in numerous advertising projects all over Ukraine: • preparation of contracts; • supervision over the contracts implementation; • management and coordination of third parties to perform the contractual obligations; • creation of commercial offers; • business correspondence with clients; • problem solving; • administration of the company website.