Olga Popova

Marketing Manager @ Web3alert.io | Strategic Marketing Management, Social Media Marketing, Copywriting

Portugal

About

With over 10 years in marketing, I'm all about embracing innovation and change, especially in the exciting world of Web3. I'm up for business travels and on the lookout for remote roles.

Experience

  • Marketing Manager at Web3alert.io
    Apr 2021 - Present · 5 yrs 3 mos

    - Developed and executed marketing strategies, significantly enhancing online presence across multiple platforms. - Managed social media marketing on Twitter, Telegram, Medium, and Discord, achieving a substantial increase in follower engagement. - Led competitive and social media analyses using advanced tools, guiding strategic marketing decisions. - Organized and participated in major industry events like WebSummit 2023, boosting the company's network and partnerships. - Coordinated influencer marketing and PR activities, increasing brand visibility and market reach. - Collaborated with SEO agencies for effective website optimization and engaging UX copywriting.

  • Social Media Marketing Manager at Polkadot News
    May 2020 - Nov 2023 · 3 yrs 7 mos

    - Initiated and grew a dedicated news blog about Polkadot Network, achieving over 50,000 Twitter followers and 4,000 Medium followers. - Authored over 200 articles and hosted 10 AMAs, establishing the blog as a reliable information source in the ecosystem. - Implemented effective content and social media marketing strategies to enhance brand visibility and audience engagement.

  • Owner at Sewing School
    Dec 2019 - Mar 2020 · 4 mos

    Founded and managed a successful sewing school, part of the Burda Academies network, marketing over 100 courses to more than 70 clients through PPC and social media strategies.

  • Trade marketing specialist at LVMH FRAGRANCE BRANDS
    Mar 2012 - Nov 2018 · 6 yrs 9 mos

    Managed marketing activities at sales points for LVMH Russia, enhancing brand visibility and sales through effective event organization, budgeting, and ROI-driven trade marketing plans.