San Jose, California, United States
Results driven Product Marketing professional with proven record of taking innovative SaaS products to market, developing product strategy, positioning and sales enablement. Enterprise software; SaaS; cyber security; cloud; go-to-market-strategy; product marketing; sales enablement; solution positioning and messaging; solution marketing; channel marketing; value proposition development; sales tools and marketing collateral; thought leadership; public speaking; product launches; marketing strategy; competitive analysis; data-driven analysis; market research; market sizing and forecasting; ROI analysis; buyer profiling; pricing and packaging; working with cross-functional teams; product launch; project management; writing, communication and presentation skills; team building and team management.
Led global go-to-market strategy and execution for Barracuda’s cybersecurity product portfolio, including email and data security, threat detection & response and human risk management. Drove messaging, positioning, and launch initiatives that accelerated pipeline growth and strengthened competitive differentiation. Partnered cross-functionally with product, sales, channel and customer success trams to deliver enablement programs, market insights and customer-focused campaigns. Specialized in cybersecurity marketing, AI-driven threat detection, SaaS growth strategy, and GTM execution for B2B security solutions.
Define and lead product marketing initiatives for Intermedia email cloud applications and security suite of products: email security, email encryption, email archiving, business continuity and single sign-on applications. Intermedia is a one-stop-shop for cloud business applications. Their cloud services integrated voice, email, security and productivity solutions.
Responsible for go-to-market strategy, messaging and positioning of MarkMonitor Brand Protection and Anti-Piracy product portfolio: • Go-To-Market Strategy: Own and execute go-to-market strategy by managing the entire lifecycle of a product from product launch, pricing & packaging to product end-of-life. • Strategic Messaging & Positioning: Craft effective and compelling messaging and positioning that differentiate in the market. • Market & Competitive Analysis: Research dynamics of the market and its key players. Understand key buying segments, pain points and motivations. • Sales Enablement: Communicate value proposition to the sales force through development of sales tools, marketing collateral and sales training • Team Management & Leadership: Building, managing and leading product marketing team
Responsible for Forrester European and Asia Pacific Technographics product portfolio consisting of delivering consumer market research and custom consulting projects to blue chip Forrester clients in media, consumer goods, and telecommunication industries. Design and project management of consumer surveys for Forrester Consumer Technographics program from inception to final delivery. Consisted of consumer technology adoption surveys across the globe. Processing and modeling complex consumer market data using SPSS, Quanvert,and Excel Author international industry research on topics including internet adoption trends, mobile, consumer technology, media consumption, and brands assessment.
Project management of quantitative surveys across Europe. Questionnaire design, sampling, vendor management. Data analysis and market insights