Norway
A demonstrated history of disruptive marketing and PR concepts for big players like Felleskjøpet, STIHL, and MINI (BMW GmbH), and a long history working with disruptive media production in both written, photographed, and filmed form, for magazines, Web and television. Have published magazines, books, produced and directed a TV series, illustrated several children's books. Studied Industrial Design at Arkitektur- og designhøgskolen i Oslo (AHO), but went of on a trajectory, including being a driving technique coach in the World Rally Championship. Now involved in the Dutch MedTech startup Active Medical, after the near death of my youngest daughter, with the long game being to contribute to a device that can help doctors and nurses better understand if a child is, or is on its way to become critically ill or not. A sepsis detection device will be a milestone towards this target.
Prof Can Ince, Dr Matthias Hilty, and their extensive network of pioneers are unlocking the secrets of "the hidden organ" by developing a method for real time AI driven analysis of the sublingual (under the thounge) microcirculation. My job is to shed light on their discoveries, and help them in the process of developing and selling great products that will make a dent in several medical directions, including sepsis detection, and pediatric care.
Design, idea- and concept development for disruptive marketing and PR. Exemplified by the Viking T6R, the World's fastest lawn mower, which generated over 1 mill EUR in PR revenue, and ended up in the evening news on the Norwegian national broadcaster, heading a marketing concept increasing Viking lawn mower sales in Norway by over 100%, increasing the sales of Viking robotic lawn mowers by 6.000%, and increasing overall sales of all brands at the Felleskjøpet Roadshow by 227%. Similar project for MINI, selling 30.000 children's books, 8.000 RC cars, and 52 fully decorated MINI Countryman, which was 5% of total MINI sales in Norway, giving over 1.000 ride alongs in the specially built and totally unique 4 seater rally car, which was the star in a TV series for Web generating 700.000 views, all to keep MINI top of mind in Norway. For NASTA, the official Norwegian importer of Hitachi heavy equipment, the children's book character Hitachoo, a small excavator with OCD tendencies, was developed. 8.000 childrens books were sold, including the unnoficial Norwegian record in number of books signed in a book signing, 1.097 over three days, helping NASTA to increase sales on the Vei Og Anlegg expo to 120 machines versus the 80 machine sales budget.
Driving technique coach both in the World Rally Championship, and for road users focusing on traffic safety.