Munich, Bavaria, Germany
Sustainable growth of brands as CEO / CMO / Director Marketing in family businesses, medium-sized companies and corporates: Doubled turnover in turnover within 3 years with a highly increased profitability with full P&L responsibility. Functional focus General Management, Marketing and Sales as CEO, Managing Director, General Manager, Country Manager, CMO, Director Marketing, Division Head, Business Unit Head. Industry focus Consumer Goods, Consumer Durables, Home Appliances, Household Products, Furniture, Kitchen, Bath, White Goods, Major Domestic Appliances, Small Domestic Appliances, Retail, Consumer Electronics, Garden, Tool, Home, Living, CPG, luxury products, design products. Companies Family Business, Medium-sized Companies, Corporates.
• P&L responsibility for SMEG operations in Germany and Austria. • Leading a team of sales, marketing, finance, bookkeeping, insides sales, logistics, product management and customer care. • Doubled turnover in 3 years in a highly competitive environment.
• Led marketing division for Siemens branded white goods. • Managed all marketing activities under the Siemens brand including marketing communication as well as product management. Initiated campaigns, trade marketing and training. • Set up a digital marketing team driving marketing activities at digital consumer touchpoints
• Led a marketing department for Siemens branded white goods. Defined and implemented marketing plans and product communication strategies; created product marketing stories for lead products and innovations. • Drove internet and social media activities for the Siemens brand in Germany. • Organized Siemens stand at IFA trade fair as well as showrooms.
• Led sales strategy & development projects in 12 foreign local subsidiaries. • Managed sales strategy project in Turkey for small domestic appliances. • Developed US go-to-market strategy for small domestic appliances.. • Set up and coordinated Sales Excellence Program for foreign subsidiaries.
• Headed o2 and T-Mobile account, partly on an international level. • Full turnover and P&L responsibility. • Led a team of Marketing experts, Technical Product Management and Sales Support.
• Delivered marketing and sales strategies to reach market leader position. • Led annual business planning process. Optimized internal processes. • Steered international turnaround and sales push programmes.
• Drove formulation of global product portfolio strategy including financial modelling. • Steered innovation process and creation of a global product roadmap in a matrixed organization. • Drove portfolio marketing plans, product positioning and pricing. • Created product marketing stories for lead products / categories.
• Opened up multi-channel distribution channels and ways of advertising for the group. • Developed digital marketing strategies and campaigns for the retail brands of the group. • Created a groupwide customer loyalty programme.