Pershore, England, United Kingdom
I am an experienced and creative Senior Product Manager, expert in designing and delivering product roadmaps that promote sustainability, deliver customer value, and create opportunities for profitable revenue growth. I am adept at leading cross-functional teams to drive engagement toward strategic business goals and utilising strong business acumen and technical expertise to refine product development processes. Throughout my career I have demonstrated abilities in harnessing customer insights to identify and execute innovative product programmes to promote incremental revenue generation while reducing the impact to the environment. I possess considerable expertise in applying extensive market knowledge to influence key stakeholders and secure support for major sustainability projects. Specialities: ⭐ Market Research and Analysis ⭐ Product Roadmap Development ⭐ Strategy Formulation / Business Planning ⭐ User Story Creation & Communication ⭐ Market & Competitor Benchmarking ⭐ Product Lifecycle Management ⭐ Project / Programme Management ⭐ Stakeholder Management ⭐ Customer Engagement ⭐ Risk Management ⭐ Vendor Management & Negotiation ⭐ Cross-Functional team Leadership ⭐ International Marketing ⭐ EMEA Strategy
Marketing Manager for COBA Europe - looking after communication and product portfolio. COBA Europe is one of the largest, most established and most experienced names in the floor matting industry. - Establishing and executing full marketing plan with strong focus on digital activities and social media - Organising and planning all communication to B2B customers, trade organisations and end users - Above and below-the-line marketing campaigns, with emphasis on creating digital content - Planning and organising trade shows in UK, Germany, France and Spain
- Reviving the Harris brand with a completely new product range, that has led to great commercial success and end-user feedback and acceptance. The NSV increased significantly with improved margins and reduced admin. - Generating and processing key insights; identifying opportunities for product development and innovation – esp. developing the New Hamilton and the New Harris ranges – from research to concept and finished products - Working with key business intelligence, EPOS and Sales data for strategic decisions for brand and category - Setting up a new End-user panel to gain key insight into DIY consumer views and behaviour - Successfully completing several strategic and tactical projects with the new Orkla NPD process
- Coordinating all Designflooring marketing activities, literature, collateral and trade initiatives - Overseeing production of all materials, PR and advertising, digital marketing, website and events for international markets – for the core 5 plus additional languages - Developing social media presence, PPC strategy, websites and GDN for Designflooring and partners - Management of two marketing assistants - Developing partner networks with selected retailers across Europe and implementing the new Corporate identity
Planning marketing processes & strategy for international markets for a range of products and accessories. Working with international colleagues and suppliers to develop new strategies in sales and business development.
Working on strategic projects for new and improved services, that will realise savings for Sanctuary Care. I have undertaken a review of the administration system, identified areas for new development and am currently designing and implementing a solution to improve payment systems for residents' services