Olaf Magnus Peters, EMBA

Entrepreneur & Owner! I add value to customers that want to growth their business with Odoo! I am offering a API middleware for and based on Odoo. I offer creative solutions in E-commerce companies since 2005.

Cologne, North Rhine-Westphalia, Germany

About

Entrepreneur and visionary with 15+ years of experience building businesses, scaling brands, and driving digital transformation. A curious specialized generalist, I founded and grew two startups from the ground up - from product design and branding to international sales and team leadership. In e-commerce, I generated €10M+ in revenue, sold in 30+ countries, and reached hundreds of thousands of customers. My best-selling product, the Formbelt, sold 100,000+ units and established a strong footprint in the global running market. Along the way, I built cross-functional teams, launched omnichannel D2C strategies across Amazon and other marketplaces, and developed marketing campaigns that scaled fast and delivered results. My passion are innovative products and services that change live to the better. Experiences shaped my belief in automation and smart processes as the foundation of sustainable growth. Today, I focus on AI and iPaaS solutions around Odoo and business processes, delivering value for customers by a 70% reduced development and maintenance costs. My leadership style is hands-on, visionary, and lean, always balancing operational excellence with empathy for people and customers. What drives me is rethinking how businesses operate - creating intelligent, efficient, and future-ready digital ecosystems.

Experience

  • Chief Artificial Intelligence Officer at 4Egrowth GmbH
    Mar 2023 - Present · 3 yrs 5 mos

    AI (KI) Commerce related consulting, analyzing and software development. Implementing AI as productivity layer in the business process, project management and decision trees. Deliver Odoo ERP implementation, Odoo consulting, Odoo Apps development based on Python, Java, PostgreSQL. Strategic consulting in a complex world of, Shops, Logistics Marketplaces and Data Analysis. Optimizing and automating operations.

  • Variosports GmbH (17 yrs 7 mos)
    • Geschäftsführer
      2010 - Present · 16 yrs 7 mos

    • Amazon centric Ecommerce Expert
      2009 - Mar 2024 · 15 yrs 3 mos

      Implementation and process integration of Ecommerce and markting software: Odoo, Ecom-ERPs, Shopify, Magento, Wocommerce, SEO, SEA, Display, Email, Infusionsoft, Mailchimp, CRM, G-Suite, Warehouse, Production, Purchase, Accounting, Help-Desk, Ticketing, Shipment, Project-Management, HR, Leadership Excellence in Amazon marketplace (seller) since 2010

  • Online Marketing Executive at My own Company
    2004 - Mar 2024 · 20 yrs 3 mos

  • Coach at Holmes Place
    2005 - 2008 · 3 yrs

  • Mastertrainer, Sales at Nautilus Inc.
    May 2005 - May 2007 · 2 yrs 1 mo