Olaf de Boer

CEO

The Hague, South Holland, Netherlands

About

I am a senior executive with more than 25 years’ experience in food and non-food retail, in bricks & mortar and e-commerce. I used to work for different Listed Companies, a Family Owned Business, a Cooperation and Private Equity. I started my career in Store Operations and Finance. Afterwards I built up a long career in Commerce, before I became CEO at EK Sport. I enjoyed working and living in countries like Thailand, Singapore, Austria, Ukraine and Germany and have a wide experience with other West and East European countries. I am an all-rounder and held various senior management positions in multi-billion retailers like Ahold, Metro Cash & Carry, Office Depot, Jumbo Supermarkets and EK Retail.

Experience

  • Chief Executive Officer at Zevij-Necomij B.V.
    Feb 2024 - Present · 2 yrs 5 mos

  • CEO at EK Sport (Intersport, Runnersworld, The Athlete’s Foot), Benelux & Ireland
    Feb 2022 - Feb 2024 · 2 yrs 1 mo

  • Executive Director Buying & Merchandising at Jumbo Supermarkten
    Jul 2018 - Feb 2022 · 3 yrs 8 mos

  • VP Merchandising & Procurement Europe at Office Depot
    Mar 2014 - Jul 2018 · 4 yrs 5 mos

  • Procurement & Merchandising Director Food at Metro Cash & Carry Ukraine
    Apr 2011 - Dec 2013 · 2 yrs 9 mos