Germany
Podcaster @ MUSIK, MENSCHEN & MOMENTE Former Chief Editor of HIFI.DE Journalist, media executive and communicator with a passion for digital. Extensive leadership experience with international, multicultural and diverse teams. Loves brands, storytelling and modern marketing. Agile mindset. 25+ years of journalistic experience, including various leading positions in some of Europe's largest Special Interest Publishers for Consumer Electronics. Consumer Electronics (AV, Home Cinema, HiFi, Mobile Devices) Internet (Technology and Social Implications), Mobility, Urban Living Sustainability, Social Impact
HELPING HI-FI MANUFACTURES • SPECIAL INTEREST BRANDS • PUBLISHERS • Struggling with digital transformation? ask Olaf. • Still looking for a successful online business model? ask Olaf. • Want to future-proof your brand communication? ask Olaf. • Your company needs change but the day-to-day hustle keeps getting in your way? ask Olaf. • Want to reach out to new audiences? ask Olaf. • Looking for a sparring partner to discuss long term strategy? ask Olaf. • Trying to re-imagine your tech brand for the luxury market? ask Olaf. • Curious how your tech/audio product compares to the competition? ask Olaf. • Need someone to tell you what you need to hear, not what you want to hear? ask Olaf. • Want to be part of the solution rather than of the problem? ask Olaf! I DON’T HAVE ALL THE ANSWERS BUT I ASK THE RIGHT QUESTIONS!
Sometimes the best way forward is to take a step to the side and refocus, recharge, reassess and rethink. Which means, right now I have time and an open mind ;-) So if you want to brainstorm wild ideas, discuss partnerships or simply have a job to offer – hit me!
• Played a key role in building HIFI.DE into an internationally recognized media brand • Formed, trained, guided the editorial staff of HIFI.DE • Defined and executed the editorial strategy of HIFI.DE, together with owners of the company • Defined, implemented and monitored various agile workflows and processes • Developed, produced and hosted the first and most successful German Hi-Fi podcast • Acted as the editorial voice, face and main contact towards the audio and Hi-Fi industry and beyond
Content21 develops, realises and runs content projects of all kinds. Specialised single articles, the content for an entire website or regular Corporate Publishing solutions are part of the services offered. The focus here is on editorial content about special interest topics as well as on Corporate Storytelling in various media formats (offline, online, video, podcast …). If required, Content21 also offers additional services like distributing press releases, web design or website coding. The necessary work force and expertise will be employed from a vast network of professionals. However, these jobs will always be coordinated and supervised by Content21. And, of course, multi-lingual projects are also possible.