Yash Verma

SDE at Instalanding

Uttar Pradesh, India

About

Experience

  • Senior Software Engineer at Instalanding
    Oct 2024 - Present · 1 yr 10 mos

    • Architected and led the development of the company's AI-powered commerce platform, owning the core backend, infrastructure, and technical roadmap. • Designed the end-to-end system architecture, enabling scalable, high-performance services handling millions of monthly requests. • Built a one-click Shopify migration platform for seamless transfer of products, themes, customers, and store configurations. • Developed a configurable commerce engine supporting dynamic pricing, promotions, discounts, taxes, shipping charges, and custom business rules. • Engineered a custom Shopify Liquid rendering engine outside Shopify, enabling fully customizable storefront experiences. • Optimized storefront, cart, and checkout performance through caching and system-level improvements, reducing latency by 60%+ and achieving Lighthouse scores above 90. • Built and managed the entire cloud infrastructure on AWS, designing production-grade Kubernetes clusters, networking, deployment pipelines, and scaling strategies from the ground up. • Led DevOps and platform engineering efforts, implementing CI/CD, infrastructure automation, monitoring, observability, and operational best practices. • Implemented platform-wide monitoring and distributed tracing using Prometheus, Grafana, centralized logging, and observability tooling, improving system reliability and incident response. • Reduced AWS infrastructure costs by approximately 50% through architecture optimization, resource tuning, and efficient workload management. • Developed cloud-native microservices in Go and TypeScript, scaling the platform to support 1,000+ storefronts, 500K+ monthly users, and millions of API requests. • Collaborated directly with founders and product stakeholders to drive technical strategy, platform scalability, and key product initiatives.

  • Freelance Software Engineer at PotatoPay
    Oct 2025 - Jan 2026 · 4 mos

    • Led the architecture and development of a real-time tipping platform for live streamers, driving the project from concept to production. • Designed and implemented a secure payment and revenue-sharing system with automated payout distribution between streamers and platform operators. • Developed customizable streamer dashboards and theme systems using LiquidJS, enabling personalized branding and user experiences. • Integrated OBS to display real-time tip notifications during live streams and recorded broadcasts. • Built scalable backend services and event-driven workflows to support low-latency payment processing and live updates. • Defined core platform architecture, database design, and deployment strategy in collaboration with stakeholders. • Delivered key platform components across backend development, real-time integrations, payment systems, and production infrastructure.

  • SDE at ShopLinks
    May 2023 - Oct 2024 · 1 yr 6 mos

    • Played a key role in building an AI-driven Shopify marketing platform, contributing across backend services, merchant tools, and storefront integrations. • Developed a user persona and visitor segmentation system to analyze customer behavior and enable targeted marketing campaigns. • Built dynamic storefront components embedded directly into Shopify themes, delivering personalized experiences for shoppers. • Designed and developed a merchant dashboard for configuring and managing advertising experiences displayed across storefront and checkout flows. • Integrated deeply with Shopify APIs, webhooks, and theme extensions to deliver seamless merchant experiences. • Built scalable backend services and APIs powering real-time personalization and campaign management features. • Improved application performance, reliability, and maintainability through system optimizations and engineering best practices. • Collaborated closely with product and business teams to translate customer requirements into production-ready features used by merchants at scale.