Berlin, Berlin, Germany
I have more than five years of experience in management, marketing and growth hacking in various industries and managed an advertising budget of 25 million euros.
- Demand Gen - Hiring - Management of the Agency Team - Process optimization - Quality Management - Business Development - Implementation of an OKR system
- Team Lead Performance Marketing - Lead Gen - Demand Gen - Growth Marketing
Building tomorrow's tech society with cultural diversity: 2hearts is a community of people with immigration backgrounds from the tech scene (founders, investors, top executives) with the mission to empower great talent with immigration backgrounds to enrich Europe`s tech economy.
With over 25 million euros in adspend under management, I help companies to grow digitally.
Main tasks: - Development of the Go-to-market strategy for B2C and B2B - Development of the go-to-market strategy - Development of the sales strategy - Data-driven branding - Influencer marketing - Advertorials & Native Marketing - Evaluation of the channels - Market research - Behavioural marketing analysis - Strategic alignment of price & product policy - B2B Leadgen During this time, I also learned useful strategies in management, building corporate structures and negotiations from mentors and advisors at WHU.
- Go To Market Strategy - Influencer Marketing - Native Ads & Advertorials - Fundraising Consulting - Establishing marketing structures