Istanbul, Istanbul, Türkiye
A result oriented and self-motivated insurance professional, proficient in product development, Operations and related subjects. Able to work on own initiative and as part of a team. Good creative, strategic and problem solving skills. Good understanding of sales, marketing and customer relations perspective as business drivers. Dedicated to maintaining high quality standards. Specialties: Product Development (life & pension) Life and Pension Operations Marketing Customer Segmentation
•Develop new products (pension/saving products, life insurance products and non life products) •Prepare a yearly product launching plan and follow up •Gather and evaluate information about competition, marketing opportunities or threats, and marketing performance and also develop sound product strategies. •Responsible for preparing all documents and marketing materials necessary for the products •Responsible for managing product development process
- Responsible for; Develop new products and revise current ones, if necessary, as customer needs, economic conditions, and regulatory requirements change, Develop marketing plan, measure marketing results and compare them to the marketing plan, and modify marketing activities as necessary to meet the plan’s objectives Control and follow-up advertising budget and ensure media expenses made within the pre-specified budget limits Gather and evaluate information about the company’s environment, including its competition, marketing opportunities or threats, and marketing performance and also develop sound marketing strategies. Coordinate and manage relations with advertising agencies Develop and launch projects in order to raise corporate brand awareness and visibility Coordinate sponsorship activities in accordance with the corporate identity Follow-up and monitor advertising activities and alternative media practices of competitors in the market
Developing new products (life and pension), - Making necessary revisions in the products when needed, - Conducting product development and pricing activities and studies, - Conducting market surveys, - Conducting competitive researches, - Make continuous sector researches: monitoring potential customers' developments, marketing campaigns, products etc. - Participate on various projects. (Blue Ocean Strategy -Innovation project)
Responsible for; Developing new products (life), Conducting market surveys, Conducting competitive researches, Make continuous sector researches: monitoring potential customers’ developments, marketing campaigns, products etc. Organizing all marketing activities (campaigns, loyalty program and etc.) Participate on various projects.
Responsible for; Developing new products (life and pension), Making necessary revisions in the products when needed, Conducting product development and pricing activities and studies, Conducting market surveys, Conducting competitive researches, Make continuous sector researches: monitoring potential customers’ developments, marketing campaigns, products etc. Participate on various projects.