Istanbul, Türkiye
I have worked in different fields of management, project management, sales, and operations. My experiences cover local and multinational customers with other sales, service delivery, business development, trade, and marketing responsibilities in Frito Lay, Philips, Xerox, and SNİ. Those include various challenges with local and international projects. In these projects, I orchestrated account management, operation, and business development teams & partners in Turkiye and Europe. I demonstrated effective results in SAAS sales especially in Xerox and SNİ with %15-20 yearly growth.
• Management and structuring of Account Management & Bus.Dev. Team of 20 employees with 4 direct reports • Managing partner and customer relations in Europe and other regions. • Pricing, P&L man. of SAAS and PAAS products (Managing foreign teams for Acc. Man. activities in UK, Poland, Romania, Spain etc.,- sales for Schneider, Nike, Sony, Pepsico, Avient etc.) • Strategise the go to market activities both in local and foreign channels.
• Direct - Enterprise Accounts Operations management by leading a wide and diverse team of 44 employees with 7 direct reports • Optimizing profit by 20-23% annually by Implementing Global Programs and Projects in customers • Pioneers delivery services and business development activities in over 50 enterprise customers with over 100 contracts • Reports to the Vice President of the region in the UK for the country and region solid P&L responsibility • P&L Management and non-contractual revenue growth (for over $ 7 M sustainable annual budget) • Global-Local Accounts’ Renewal and new business dev through C-Level communication, Sales Navigator, Salesforce etc. • Executing customer relations incl. Executive levels Coordination/man.of team and internal stakeholders • Taking actions for low margin, problematic contracts and declining volumes(Yearly solving 5-6 poor performed accounts) • Project Optimizations through Field Productivity, vendor optimization (production hub), refurbished where possible
• Achieve high volume Production System Group and High volume operations’ sales in SAO • Control and prepare contracts for strategic customers. • Create opportunities for KPIs of revenue and profit margin targets. • Close, mega deal of Arçelik, work also as transition manager for project management • Establish Vestel Electronic Printing center in Manisa for high volume jobs, coordinate the project
• Coordinate high value Production Systems Group printers' sales for direct/indirect channels. • Follow and exceed the KPIs as sales target and profit margin with accurate forecast acuracy. • Develop new business opportunities such as government, banking sectors and sales deals. • Establish and use salesforce.com, project management, with tracking, managing pipelines • Train the distributors and customers for PSG machines and their added values
* Manage sales/trade marketing activities, customized promotions in Central and Blacksea region * Focus on 6 main distributors, project firms to create networks for sales activities in the region * Balance distributors' stocks inline with Philips and deliveries using SAP, Helios and Microsoft. * Increase the effectiveness, penetration of the product portfolio especially LED (rise sales %400) * Affect results, %11 compared to 2013, End-User Projects with 3 LED projects achieved-5 Pipeline. * Use actively salesforce.com, with tracking, managing pipelines, leads and posts.
* Design category plans by analyzing consumer/customer datas inline with brand strategies * Analyze shopper/market datas to make competitive promo strategies,considering positive ROI * Create in-store and strategic trade marketing operations, (analyze sales stock datas, shelf based, in-store, catalogue campaigns, min 50 promos yearly (ex: Praktiker garage, Baumax back to school and outdoor) * Coordinate field team, budget and merchandising firm for the execution of the store operations. * Manage DIY and Food accounts (Praktiker, Baumax, Leroy Merlin, Tekzen and Metro), Flas Spot-Izmir with range of both lamps and luminaries (pendants, spot, wall&ceiling luminaries) * Conduct product marketing activities (pricing, promotion, segmentation, advertising) * Realize up to %50 sales growth,change product portfolios %30 to establish stock optimization * Import goods directly from China, with Turkey & Belgium planning, marketing departments * Communicate with International Philips about deals for European chains (Praktiker-Baumax) * Establish and use salesforce.com, project management, managing pipelines, leads and posts.
* Coordinate Malatya sales operation of chips brands and sweet brand and its 8 districts; 4 distributors, 12 sales represantatives and 1400 customers (market, groceries, supermarkets, 5M Migros, Carrefour, Makro) * Organize go to market strategies, promotions and prices, with sales/stock for various store types * Establish promotion budget, follow market trends and analyzes to recover product assortment * Optimize weekly sales routes, to save fuel and time with increase in sales * Achieve monthly and yearly sales targets (Chips %112, Sweet %107 yearly achievement in 2009) * Gain new customers, (Increase market share to 83% from 69%) win bidding for 2. Army military * Train employees, educate chief and route expert as candidates for route leader and supervisor * Lead Cubuk and Polatlı districts; 2 distributors, 6 Sales Rep., 800 customers, 5 office workers *Control training of sales representatives, store displays local hypermarket at Cubuk and Polatli Follow-up weekly forecasts for product demands and stocks. * Achieve highest sweet sales (112%) at Polatlı among Ankara, realize targets in Polatlı and Çubuk * Optimize weekly routes (fuel/time saving/increase in sales) and add one vehicle in Cubuk.