São Paulo, Brazil
With over two decades of experience, I have been entrusted with the leadership, design, and implementation of various facets of marketing, growth, technology, and operations across diverse industries.
I’m responsible for connecting Apter’s business vision with the technology strategies. I lead the design of our enterprise and solutions architecture, making sure our systems, processes, and innovations work seamlessly together. My work spans from defining technology standards and roadmaps to guiding projects for both internal teams and clients. The ultimate goal is to make Apter a Digital by Design company, where technology is not just a support tool, but part of our DNA, shaping the way we operate, innovate, and deliver value across Tax, Audit, Advisory, and Outsourcing.
• Leading comprehensive marketing and business expansion strategies to effectively position the company in the market, driving business outcomes through its expertise and innovation. • Defining and executing initiatives for branding, enhancing sales performance and key metrics, and creating a compelling brand experience to attract and retain top talent.
Sales Journey is a SaaS sales-tech startup, and as the CTO, I am dedicated to shaping the implementation of its functionalities through the utilization of suitable technologies and methodologies. My primary objective is to construct a sustainable and data-driven solution. Leveraging a cloud-native approach, our team is establishing the platform's foundation with contemporary architecture, employing the Serverless paradigm. This involves utilizing technologies such as AWS Lambda Functions, SQS, Athena, Node.js, React, MongoDB, and others to ensure a robust and efficient platform.
Responsible for defining and executing growth strategies and leading the go-to-market efforts for our SaaS Tax Analytics Platform. My focus is on identifying new business opportunities, expanding our customer base, and optimizing the user experience, aiming to drive impactful results that fuel the company’s growth.
Principal Digital Transformation and Cloud Architect looking for solutions that bring innovation initiatives to the pharma and manufactury market. • Analyzing and designing the use of Cloud (Azure) services and best practices to attend business and IT needs; • Definition of system engineering architecture for tools and patterns; • Mentoring tech teams in using specific referential architectures, creating documents and templates to support them; • Implementation of reusable components concepts; • Designing and execution of integration building blocks (API and Application layers); • Supporting all architecture domains (Data, Security, Integration, Business, Application, and Infrastructure) to descript, analyze, and communicate the next steps of Enterprise Architecture. Projects: • Omnichannel for medics and representatives - Chatbots; • SAP Concur; • Data Democratization - Company Data Lake; • E-Commerce (VTEX); • E-Procurement; • Cashback for pharmacies; • Dynamic Pricing.
Responsible for strategic and R&D supporting the LOBs Tangotech, K33P, and Sales Journey. • Leading a team of up to 40 employees, including architects, product managers/owners, business analysts, software engineers, data engineers, data scientists, and UX specialists; • Definition of the digital transformation initiatives for proprietary products and customers projects brings concepts like Serverless Architecture, DevOps, DataOps, AI/ML, and IoT.