Southbank, Victoria, Australia
A results-driven Sales Marketing Coordinator with experience across marketplace sales marketing, event coordination, and HR operations. Skilled in marketplace management, data analysis, and creative content optimisation using Canva to boost visibility and profitability. Demonstrates a proven record of improving workflows and compliance standards. Experienced in coordinating large-scale events and collaborating across teams to deliver high-quality outcomes
• Listing Management - Successfully manage Over 3000+ products simultaneously for eBay / Big W store - Create New SKU Listing, list SKU and banners on Marketplaces including eBay and BigW by using Rithum (Channel Advisor) - Manage and optimise existing SKU listing content: product image, ranking, title, product description and so on • Pricing strategies - Developed dynamic pricing strategies to maintain healthy profit margins while ensuring competitive market alignment - Regularly analysed market trends and competitor pricing to implement adjustments, supporting both profitability and market positioning • Stock Management - New Product Research. Conducted thorough market research for new products, leveraging both internal data and external market trends to identify opportunities, optimise product offerings, and ensure alignment with customer demand - Collaborated closely with the purchasing team to manage stock inventory, including overseeing Stock on the Way (SOW), Stock on Hand (SOH), shipment ETAs, and order quantities, ensuring optimal inventory levels and timely order fulfillment • Reporting - Generated weekly and monthly sales reports for the team based on different channels, marketplace advertising tracking (PLG & PLP), and product performance tracking to provide actionable insights to guide decision-making and optimise sales strategies • Promotion Planning - Configured and managed promotional campaigns across multiples sales channels, optimising discounts, offers, and product visibility to drive customer engagement and increase sales • Creative Content Optimisation - Designed and optimised SKU images with Canva, enhancing impression and conversion while improving product listings, SKU images (P1-P48), descriptions and specifications on Rithum for better market performance • Tools & System - Proficient in using Rithum (ChannelAdvisor), Wooper, PowerBI, Wasabi, Canvas
• Event Logistic Management: Responsible for comprehensive event logistics for over 1000 attendees, including infrastructure setup, stages, audio equipment and ensuring all equipment was safely installed and operational • Risk Management: Created a detailed risk management plan, identifying potential risks into 6 categories. Implemented safety protocols, secured necessary permits, and ensured compliance with health and safety regulations • Vendor and Budget Management: Conducted price negotiations and managed procurement for event materials. Reviewed vendor contracts to ensure compliance with safety and event requirements • Process Improvement: Introduced milestone tracking and streamlined digital tools for vendor coordination, ensuring timely communication and reducing mismanagement risks • Monitored Event Execution: Monitored event execution and adapted to changing needs. Delivered supports during the event, resolving logistical and technical issues swiftly
• Onboarding Management and Execution - Manage end-to-end recruitment processes from Hiring to training using SAP SuccessFactors and Workday - Designed and managed weekly comprehensive onboarding event, ensured all sessions and orientation tasks are completed on time for up to 200 employees per week - Collect and verify onboarding documentation, ensuring timely completion - Provide system support and guidance to hiring managers. Tracked progress and addressed any issues to maintain smooth onboarding processes • Cross-Department Collaboration - Working with different departments to ensure smooth onboarding processes and support to streamline the onboarding experience
• Retail Operations: Enhanced tourists’ experiences and sales volume by streamlining inventory management and creating visually appealing merchandise displays • Guest Services: Delivered tourist services daily, managed a high volume of tourist interactions with precision and provided directions, information, and swift coordination • Cross-team Collaboration: Communicated and collaborated with different departments to improve Disney Park merchandise operational efficiency in the hot season • Thematic Event Execution: Assistance in organising thematic events like Captain Jack's Adventure, and Stitch's Birthday Party to enrich tourist experiences and elevate brand perception