Israel
Passionate about Technology, Products, and Processes. Technology executive with 20+ years of experience leading enterprise architecture, digital transformation, and data-driven innovation. Currently, the CIO at The Elephant, where I guide technology strategy, security, AI, and Data solutions, and platform development. I’m also the Founder and Managing Partner at DeCrew, helping high-growth companies build systems that scale and create operational clarity. My background spans software engineering, product management, and consulting across SaaS, business applications, and telecom. I’m passionate about building pragmatic solutions, developing strong teams, and turning complex challenges into simple, scalable systems.
DeCrew is a team of A-list professionals. Our unparalleled expertise and unique collaboration method place you in the driver's seat, delivering accurate, inventive, on-time execution. DeCrew translates business goals into processes and systems that accelerate your time to target. Among our clients: WIX, Payoneer, Kryon, Splitit, Intezer, and many others.
• Overall management of ECI’s SW Solutions business and P&L, forecast and pipeline • In charge of developing a new product line, conceptualizing, forming the offering, the strategy the business plan, go to market and product launch • Development of new offerings such as SaaS (Software as a Service), Predictive maintenance systems and OTT Media
• Overall management of ECI’s SW product portfolio; Network Management and Network Planning products, inbound and outbound • Overall management of over 20 SW products including OEM and outsourced products with multi-million dollar direct revenues and a worldwide customer base • Direct management of six product managers and indirect management of one product manager overseas • Developed the vision and strategy for the SW product lines and the strategy for SW sales • Lead the annual (budget) planning for the SW business • Interfaces with R&D, RBU managers, Sales and Presale engineers, Service and Support managers, Legal consultants, Budget and Control managers, Project managers and Human Resources managers • Presented to customers worldwide, at conferences and internal events
Product manager for the TNO software suite