Canada
• A business developer and passionate sales professional with over 20 years of marketing and sales experience, managing growing portfolio of products in a complex and changing environment in the consumer packaged goods industry. • Highly-regarded and customer-focused sales leader with a passion for building and working collaboratively with world-class, international teams. Outstanding customer relationship building skills, Project Management, high caliber presentation/negotiation skills, hunter mentality, and external Broker Management. • Team player and business leader. Competent in B2B/ Strategic Alliance building and executing marketing/ sales plans that further the company's financial and strategic interests. • As a former professional athlete, I have demonstrated teamwork, drive, commitment and success at its highest level and have a strong competitive drive and passion for winning. Specialties: Competitive Intelligence and benchmarking, Strategic Analysis, Negotiating, Broker Management, Product Lifecycle Management, New-Product Launch, Sales Training, Sales Management, New Business Development, Private Label, Strategic Alliance Development, Product Management, Marketing Planning/ Business Planning, Analytics, Project Management.
Responsible for total Canadian sales in the Organic Food & Aromatherapy Categories under the following trusted Brands; Simply Organic & Aura Cacia
Accountable for total sales with the company’s largest Canadian customer (PetSmart). Responsibilities included Promotional Planning, Forecasting, Planogram development, Category reviews, negotiation, and trade spend management. Managed all interactions with several head office departments, and had responsibility for store level management in the GTA/Southwestern Ontario region. Worked closely with PetSmart U.S. Sales & Marketing teams to develop an industry leading innovation strategy. Responsible for executing store level initiatives by communicating promotional plans to a 3rd party network of field level demo representatives. Point person for execution of the National Demo Day Program at PetSmart Canada.
Managed all interactions across several product lines with the following head office retail accounts; Walmart Canada, Loblaws, Shoppers Drug Mart, Costco, Target, Canadian Tire, and Mac's Convenience. Created and executed innovative sales plans by customer to ensure growth of the following trusted Brands; Blistex (Lip Care), Glysomed (Skin Care), Kanka (Oral Pain), and Odor Eaters (Foot Care). Resourceful in understanding Canadian market needs and modifying pertinent Marketing aspects from the U.S. to complete a model specific to Canada. Personally managed a regional Key Account Broker, and oversaw a national field level sales force to ensure head office plans were executed.
Managed the relationship at the National Procurement Office for Loblaws (Deli Category-both Branded and Private Label). Responsible for the merchandising duties at the following Ontario banners; Loblaws, RCSS, and NGR. Coordinated product launches with LCL nationally, including new item presentation, negotiation, planning, forecasting, and direction to the field level sales force. Secured National listings within LCL's Produce department for the "Oh Natural" meatless product line. Promoted twice at Schneider Foods.