Obaike Magaji James

FMCG brand audit • Policy brief • Stakeholder engagement • Resource development • Service design

Malmo, Skåne County, Sweden

About

Driven by spirited conviction that a healthier planet starts with conscious choices, I found the Conscious Consumers' Coalition (C-CUBED 🇳🇬), an initiative promoting sustainable consumer product packaging in line with the UN Sustainable Development Goal 12. I believe a tribe of informed consumers can drive systemic change. My passion lies at the intersection of research and innovation to address single-use plastic packaging. My background includes designing studies, conducting packaging brand audits, analyzing and visualizing data to spur decision-making. I’ve applied tools like the Business Model Canvas to build viable impact models and use screen-based prototyping to develop scalable circular packaging artifacts. An ethnographic study I conducted revealed key consumer pain points: lack of enactment holding producers responsible for any packaging they put on the market. These insights ignited my resolve to mobilize fast-moving consumer goods (FMCG) brands to re-imagine packaging, leading to targeted packaging redesign to address extant linear take-make-waste model. I’m an aspiring global community builder who not only leads projects but also mobilizes authorities to enforce extended producer responsibility, encourages producers to adopt reusable/sustainable packaging, and inspires citizens to embrace a culture of sustainability. I am particularly interested in how data can enable smart (AI/IoT-enabled) packaging; identify effective reuse/design innovation models; and promote resource efficiency. If you are a researcher, innovator, or changemaker passionate about leveraging emerging technology for sustainability, I’d love to connect. Together, we could turn bold ideas into tangible solutions to shape a more sustainable and equitable future. Core Competencies • Leadership • Critical thinking • Design thinking • Collaboration • Communication (spoken and written) • Partnership Development • Emotional Intelligence • Project Management • Resource Mobilization • Time Management Technical Competencies: • Research • Plastic Packaging Brand Audit • Data Analysis (SPSS, STATA, Tableau etc.) • Business Development (Business Model Canvas, Pitch Deck etc.) • Prototyping (Physical & Screen-based: Figma, Propie, Arduino etc.) • Product Validation • Service Design • Adobe CS6 (Photoshop, Fireworks, illustrator etc.)

Experience