Craiova, Dolj, Romania
SEO & Digital Optimization: Spearheaded SEO strategies, driving significant improvements in search rankings and web traffic. Collaborated on content creation, optimization processes, and set clear SEO objectives. Utilized tools like Google Search Console, Google Analytics, and SEMrush to track and analyze performance, implementing data-driven adjustments for continual improvement. Website Management: Led website updates, coordinating with key stakeholders to prioritize and execute changes effectively. Maintained meticulous records of web requests and communicated updates regularly. Identified QA and testing opportunities, resolving issues in partnership with managers, developers, and SEO partners. System Integrations: Supported and tested new marketing automation platform and CRM integrations, ensuring seamless functionality. Conducted thorough QA on landing pages, forms, and campaigns across various devices. Facilitated cross-functional collaboration to optimize integration processes. Chatbot Management: Managed global chatbot, Drift, incorporating regional stakeholder input to enhance user experience. Supervised chat and email sequence reporting, aligning with sales and marketing strategies. Expanded chatbot use cases, significantly improving user engagement and interaction quality. Digital Optimization: Conducted research to identify and implement digital optimizations. Monitored analytics tools to pinpoint quick-win opportunities. Supported the creation of landing pages and regional site localization efforts.
Devised and executed SEO strategies tailored to client goals, leveraging data to ensure alignment and success. Managed team workload efficiently, consistently exceeding client expectations and providing support as needed. Provided detailed SEO analysis and recommendations, enhancing website structure and elements for better performance. Client Relationship Management: Led regular client meetings to discuss campaign performance, fostering strong, confident relationships. Reported monthly on SEO campaign success, utilizing metrics to drive continuous improvement. Stayed ahead of industry trends, adopting innovative tactics to enhance client performance. Team & Project Management: Managed multiple SEO projects, ensuring timely delivery and high-quality results. Directed a team of SEO specialists, providing mentorship and guidance to achieve project goals.
Technical SEO: Identified, planned, and implemented technical SEO recommendations, focusing on site crawlability, architecture, and content optimization. Managed the execution of comprehensive SEO strategies, including keyword strategy, technical recommendations, and competitive analysis. Content Development & Reporting: Created effective SEO content, including blog articles and press releases, enhancing online visibility. Generated detailed monthly reports on campaign performance, using insights to refine strategies. Collaboration with Development Team: Worked closely with developers to ensure SEO best practices were integrated across all platforms.
Keyword Research & On-Page Optimization: Conducted in-depth keyword research aligned with client business objectives, optimizing content for maximum search engine visibility. Ensured best practices in on-page optimization, managing elements such as title and meta tags, URL redirects, and Google Search Console settings. Content Creation & Analytics: Developed high-quality SEO content, including blogs, articles, and press releases. Analyzed traffic and competitor SEO techniques, using data to enhance strategy. Created detailed reports showcasing web analytics data and site evaluations. Link Building & Platform Management: Designed and executed link-building strategies across multiple web platforms, including WordPress, Magento, Prestashop, and Opencart.
Early Responsibilities: Managed company website and social media platforms, regularly updating with new marketing content. Maintained the marketing database, ensuring accuracy and up-to-date records. Communicated directly with clients, handling inquiries and confirming orders. Generated website statistic reports and provided marketing support. Later Responsibilities: Developed content for mobile app landing pages, ensuring effective communication of product benefits. Conducted QA testing for mobile apps, identifying and documenting bugs, and leading regression testing. Collaborated on app design and functionality brainstorming sessions. Created Facebook ad campaigns and video tutorials, driving user engagement. Executed link-building strategies to support SEO objectives.