Lippstadt, North Rhine-Westphalia, Germany
I am a senior digital product leader with extensive experience in building and scaling digital products and platforms from early concept to successful rollout and international expansion. I work at the intersection of business, technology and data, with a strong focus on user-centricity, measurable impact and pragmatic execution. I thrive in complex and regulated environments where clear product strategy, strong stakeholder alignment and empowered teams are critical for success. In recent years, my focus has been on digital platforms in healthcare and logistics, combining compliance, scalability and commercial viability while keeping end users at the center of product decisions. What I bring to the table: • Building new digital products and platforms from 0 to market in B2B and B2C contexts • Leading and enabling cross-functional product teams across engineering, UX, data and operations • Translating market, customer and business needs into scalable product strategies and roadmaps • Strong stakeholder and management interaction with high decision proximity • International experience and a strong affinity for data-driven product development
I lead the end-to-end development and scaling of mediverse, a digital B2B platform for ordering and self-service in the pharmaceutical supply chain. My role covers product strategy, execution, and market rollout in a highly regulated healthcare environment, with strong ownership from early concept to international scaling. Key responsibilities: • Product strategy, roadmap and business case for a scalable digital platform • Leadership and enablement of cross-functional teams (Engineering, UX, Data, Operations) • Translation of user, market and business needs into prioritised backlogs and product increments • Direct collaboration with pharmacies, hospitals, wholesalers and manufacturing partners • Partner onboarding and internal sales enablement to drive platform adoption • Stakeholder management across management, IT, legal, compliance and international units • Budget, KPI and performance ownership Key achievements: • Successful build and rollout of a digital healthcare platform from 0 → market • Go-live in Germany followed by expansion to France • Acquisition and onboarding of key manufacturing partners • Establishment of clear product, governance and delivery structures
Senior leadership role at the interface of digital strategy, data, CRM and commercial decision-making within a large telecommunications organization. I was responsible for building and scaling Customer Value Management as a core capability, enabling data-driven growth across channels and customer segments. Key responsibilities: • Identification and orchestration of revenue and value potentials across the customer base (upsell, cross-sell, pricing, offers) • Leadership of cross-functional initiatives spanning Marketing, Data, IT, Finance and Channels • Business ownership for the setup of an enterprise-wide, value-based data and reporting framework • Design of central KPI systems, steering dashboards and decision frameworks • Channel steering and performance management in close collaboration with channel owners • Budget planning, forecasting and executive-level reporting Key achievements: • Built the Customer Value Management function from scratch, incl. governance and decision structures • Established a cross-channel steering board for broadband customer value optimization • Created a harmonized KPI and reporting framework across Vodafone and Unitymedia • Awarded ICV Controlling Excellence Award for the implementation of a value-based data foundation
Leadership role with responsibility for CRM strategy, customer experience and loyalty operations within a digital B2C platform environment (webmiles - loyalty program). I built and led a cross-functional team covering CRM, customer care, social media and fraud management, with a strong focus on scalable processes, customer-centric solutions and data-driven decision-making. Key responsibilities: • Building and leading a Customer Care & CRM team (8 FTE) including processes, KPIs and governance • Development of customer-centric solutions across the entire customer lifecycle (acquisition, activation, retention, reactivation) • Design and implementation of CRM, service and loyalty strategies • Contribution to company-wide strategy and business development initiatives • Ownership of platform-related service processes and tooling Key achievements: • Introduction of trigger-based, segment-driven activation campaigns • Significant improvement of service levels (up to +100%) and strong revenue growth within the service channel • Successful implementation of a cloud-based customer service platform (Zendesk) • Redesign of team structures, processes and performance metrics
Role focused on business development and partnership models at the intersection of media and healthcare. I worked on the development of go-to-market strategies, cooperation models and sales processes, with a strong focus on healthcare-related partners and scalable offerings. Key responsibilities: • Development of sales and partnership strategies • Design of cooperation and monetisation models • Setup of sales processes and partner negotiations Key achievements: • Conceptualisation of a comprehensive partnership model including a media package for healthcare partners