Greater Barcelona Metropolitan Area
During all these years I've been holding different positions, starting with small "districts" or regions, and increasing responsabilities during the years. As Regional Manager I worked with many different European countries, where I was responsible for: Italy, Greece, Switzerland, Sweden, Germany, Spain, Portugal, France , Holland and Belgium. From 2014 till present ,I've been working as Stores Director of Southern Europe, with 27 stores under my Region, in charge of Italy, Greece, Spain, Portugal, France , Holland and Belgium, which were directly managed by their relevant Country managers, who were reporting to me. -Key responsabilities on this position were to Drive sales and key performing metrics, including the management of S&B with monthly forecasts and Operational budgets. -Forward planning, analysing results/data, anticipating trends & opportunities -Developing Regional strategies and initiatives to support business goals and growth -Plan & ressource optimum staffing level to support sales, task and new stores -Share my time between Region and Corporate office (based in UK), on the most effective & efficient way -Be aware and share the different local trading trends, to take commercial decisions -Set clear service expectations, ensuring the Brand Right customer experience -Ensure Region was delivering high merchandising and layout presentations , influencing them with new ideas and opportunties -Influencing on product assortment to match with customer profile, at the time than ensuring effective operational processes to optimise product availability for the customer -Data capture: Develop customer data capture -Establish regular communication with direct reports and business partners (internal and external) -Recruitment and development of high quality talent And compliance to local legislation and company SOP (store Operational Procedures)
- Training & developing the teams on product knowledge and selling techniques to reach the targeted sales while managing their personal commissions. - Decision making on Windows display according to seasonality, customer profile by store and stock availability, working with a small visual presentation team. - Ensuring all promotional strategies were implemented, providing feedback to buying team with suggestions for future buys, identifying different product needs by store, influenced by different customer profile by location .