Cologne, North Rhine-Westphalia, Germany
- Coordinated online launches and campaigns for "Special Edition Tribute to Jean-Michel Basquiat" and "Dom Pérignon x Matthias Bengtsson" across 8 countries (incl. USA, UK, Japan, Italy). - Developed 20+ digital assets (SEO texts, packshots, A+ content...), ensuring content compliance with guidelines. - Published 8 pages on the website to support product launches and campaigns. - Analyzed performance data to produce comprehensive e-business reports and recommend strategic actions. - Monitored online presence and activations to ensure respect of brand positioning.
- Coordinated and executed multiple product launches across the Belgian market - e.g. Danette Mousse, HiPro Pudding, new Fortimel flavors... - Directed 2 digital activations, overseeing the asset creation, approval process, and implementation. - Collaborated with e-pharmacies to create and promote new bundles for baby products (Nutrilon & Olvarit), selling out in two weeks. - Developed 25+ digital assets to meet specific market needs, while briefing and collaborating with creative agencies. - Revised copywriting for SEO using SEMrush, placing 30+ products in the top 5 search results. - Tracked competition and created a shared document to facilitate internal competition tracking. - Analyzed website performances and reported key figures to managers, providing actionable recommendations when relevant. - Acted as the preferred point of contact for partners through seamless communication and tailored approaches.
- Expanded a French society in 3 countries (UK, India, USA). - Managed a team of 4 members across the 4 countries. - Created and executed the content calendar, growing the Instagram account to 400+ followers in one year. - Designed marketing assets (flyers, posters, social media posts…) to raise awareness. - Organized 3 recruitment events and conducted 7 interviews for marketing candidates. - Resolved conflicts and developed communication and leadership skills
- Created digital assets - Managed social media accounts
- Collaboration on the BMW Série 8 Coupé launch campaign - Translation of assets from French to English - Assisted sales teams and communicated with customers to address concerns