Amsterdam, North Holland, Netherlands
Dynamic, results-oriented, self-motivating Senior Revenue Growth Manager with 15+ years of experience, with a demonstrated history of working in the FMCG industry. Ability to manage internal/ external stakeholders across the business effectively. I am skilled in commercial & trade planning, P&L management, and business analytics. I am keen on increasing my knowledge and my skills in Revenue Growth Management. Other key strengths include: • Strategic & critical thinking and long-term visioning • Strong passion and strength in customer development and channel understanding and insights to develop creative and innovative solutions to win in all channels. • Recommend, lead and execute annual/mid-term strategical plans analyzing KPIs and financial results.
❖ Lead Net Revenue Management (NRM) strategy across the Northern Europe Business Unit, driving sustainable topline growth, gross margin expansion, and commercial value creation. ❖ Own key NRM levers including pricing strategy, promotional effectiveness, trade investment optimisation, and revenue growth initiatives across multiple markets and channels. ❖ Design and implement promotion effectiveness frameworks to improve ROI, strengthen investment governance, and enhance commercial decision-making. ❖ Partner with Commercial, Sales, Finance, Category, and Regional teams to identify growth opportunities and deliver data-driven strategic recommendations. ❖ Translate complex commercial and financial data into actionable insights to support profitable growth and performance acceleration. ❖ Lead the development and deployment of NRM capabilities, tools, frameworks, and best practices across Northern Europe markets. ❖ Drive continuous improvement in commercial planning processes, analytics, and performance tracking to enhance execution excellence and organisational capability. ❖ Influence and align senior cross-functional stakeholders within a matrix organisation to deliver strategic priorities and measurable business outcomes. ❖ Support the evolution of revenue growth management through advanced analytics, structured governance, and scalable commercial excellence initiatives.
>>July 2024 -October 2025 (1 yr 4 mos) Mass Fragrance Category: David Beckham, Nautica, Mexx, Bruno Banani, Vera Wang, Jovan >> Sep 2022-June 2024 (1 yr 10 mos) Color Cosmetic Category: Rimmel & Max Factor ❖Drive consistency of local plans vs global strategy, especially on Sizing (Maximize bottom-up market commitments) and Pricing (review the financials / P&L to maximize profitability and brand positioning) ❖Rationalize & maximize all go-to-market local plans based on globally aligned strategy for the key new launches to sharpen commercial excellence ❖ Nurture a strong alliance with global brand teams to help turn brand vision & growth targets into local trade plans and retailer strategy ❖Lead independently complex commercial/trade discussions with markets worldwide to scale global plans and amplify market growth plans ❖Provide timely and insightful business analysis/reports to adapt strategy and action plans ❖Champion the governance of global commercial readiness through a meticulous trade planning & monitoring with all stakeholders ❖ Strategize go-to-market tools and make sure they are delivered on time in full
❖ Ensuring pricing compliance on a global scale to protect brand value and profitability. ❖ Design and control of global clearance strategy, operating model, policy, and principles for clearance. ❖ Identifying revenue management opportunities and improve distribution via distributors. ❖ Determining the development areas based on GMVA report and create action plans to improve GM. ❖Actively seeking new business partners to improve gross margin and distribution.
❖ Defining full-year business plan & arrange T2T meeting with the customers. ❖ Developing e-commerce and CRM plans based on B2B data and executing the strategies and plans in partnership with the customer development team and the retailers. ❖ Managing customer budgets intelligently and efficiently, ensuring expenditures in line with the budget and submitted claims are legitimate. ❖ P&L management. ❖ Working across functions including Trade Marketing, Supply Chain, Marketing and Finance to develop and execute successful commercial plans in order to deliver financial targets. ❖ NPD Listing: Delivering profit story to ensure new products/initiatives of the company are packaged and aligned to the customer plans. ❖ Placement: Responsible for negotiating planogram agreements with customers and continuously track and review the execution of planograms. ❖ Promotion: Building monthly promotional plans by analyzing sales data with the customer and cascading down the plan through the operations team.
❖ Defining the full-year strategy in account level and achieve annual sales targets. ❖ Collaborating with marketing, trade marketing, supply chain, and finance departments to implement sales activities effectively. ❖ Leading the development of the account plan taking into consideration the customer's marketing strategy and business objectives. ❖ Forecasting monthly, quarterly and yearly.
❖ Assisting Account/Area Managers with our top tier clients helping them optimize revenue and work on any issue escalations. ❖ Developing and executing area business plans; work with regional management to implement a go-to-market strategy. ❖ Working with Sales Manager(s) and Client Solutions/Market Development to develop and deliver customer solutions that provide and deliver ROI to customers. ❖ Developing and improving knowledge of relevant markets and changing across the industry to provide effective advice to clients/management.
❖ Assisting Account/Area Managers with our top tier clients helping them optimize revenue and work on any issue escalations. ❖ Developing and executing area business plans; work with regional management to implement a go-to-market strategy. ❖ Working with Sales Manager(s) and Client Solutions/Market Development to develop and deliver customer solutions that provide and deliver ROI to customers. ❖ Developing and improving knowledge of relevant markets and changing across the industry to provide effective advice to clients/management.