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Directed a 10+ engineer team to design and implement Electrolux’s global Marketing Technology stack, including a scalable, AI-enhanced CDP unifying 40M+ profiles; enabled real-time personalization across email, SMS, and web, contributing to a 12% uplift in D2C revenue. Owned and managed a 7-digit Marketing Technology budget - evaluated, negotiated, and consolidated MarTech vendors (CDP, CIAM, Web Personalization, Email Automation) to maximize ROI and reduce spend leakage Acted as a strategic bridge between product teams, marketing leadership, and external tech providers - delivering executive briefings and roadmap presentations to align innovation with business objectives
Led product strategy and roadmap for SAP’s AI-driven document automation solutions, used by 2,000+ global enterprise clients to optimize procurement and finance operations. Drove vendor and partner relationships to strengthen the product ecosystem and maximize customer and partner adoption of SAP’s AI products. Sparring partner for key stakeholders, strategic customers, and partners for SAP’s AI solutions
Lead consultant for global SAP Marketing Technology projects, designing data architectures for multiple SAP’s top 10 enterprise customers Authored and maintained best practice playbooks on data integration, marketing architecture and analytics used by consultants and 40+ customers