Nur Lela

Sales Development Representative | Lead Generation Specialist (Apollo.io, SalesQL) | Helping B2B Tech Companies Boost Pipeline Growth

Bogor, West Java, Indonesia

About

I am a results driven Sales Development Representative with a 10+ year entrepreneurial background. I specialize in building high quality B2B sales pipelines using modern tech stacks like Apollo.io, SalesQL, and HubSpot. My Expertise: • Lead Generation: Expert in identifying high value prospects using ICP & Buyer Persona frameworks. • Outreach Strategy: Consistently achieving 25–35% reply rates by implementing the 4P Formula (Personal, Problem, Proof, Pitch). • Pipeline Management: Successfully booking qualified meetings with decision-makers in the engineering and tech sectors. • Resilience: 12 years of business ownership has built my "hunter" mindset viewing every objection as a step toward a solution.

Experience

  • Sales Development Representative at SkillStory
    Apr 2026 - Present · 4 mos

    • Identified and qualified 50+ prospects weekly using ICP and Buyer Persona framework. • Utilized Apollo.io and LinkedIn to build high-quality lead databases. • Achieved a consistent 25–35% reply rate on cold email campaigns by implementing personalized outreach strategies (4P Formula).

  • Sales Development Representative at Solusindo Total Teknikatama
    Apr 2026 - Present · 4 mos

    • Successfully booked qualified meetings with key decision-makers in the engineering and industrial sectors. • Generated high-quality B2B leads through strategic LinkedIn prospecting and SalesQL. • Managed initial outreach and lead nurturing to build a consistent sales pipeline. • Qualified prospects to ensure alignment with technical requirements and company services.

  • Owner and Operation Manager at Catering Bogor by Noer
    Jan 2014 - Present · 12 yrs 7 mos

    •Managed 20+ client inquiries weekly across multiple communication channels •Coordinated order handling and follow-ups using digital tracking systems •Maintained service accuracy with 300+ annual orders and <2% error rate •Strengthened customer retention through responsive communication •Resolved on-site issues quickly to ensure smooth service delivery

  • Sales Development Representative (Bootcamp Project) at Tech Sales Community
    Jun 2025 - Apr 2026 · 11 mos

    Researched and qualified 50–70 B2B prospects per week based on ICP and buyer personas. Executed cold email and LinkedIn outreach with an average 25–35% reply rate. Scheduled 8–12 simulated discovery calls per month for a mock SaaS product.

  • Hall Staff (Customer Assistant) at PT CJ Foodville Bakery and Cafe (TOUS Les JOURS)
    Jul 2012 - Jul 2015 · 3 yrs 1 mo

    •Delivered front-line customer service in high-volume environment Order management, POS system, store cleanliness standards • Achieved 95% customer satisfaction scores (internal metrics) • Ensured smooth team coordination during peak hours • Maintained service excellence under pressure