Nur Laila Nisfia

Human Resources Business Partner at ParagonCorp

Boyolali, Central Java, Indonesia

About

Nisfia is a Human Resources Business Partner with a background in psychology and a strong foundation in product management. She brings a unique combination of people-centric thinking and strategic execution, with experience supporting operational teams, managing workforce dynamics, and aligning people strategies with business needs. In her current role, she supports around 300 employees across operational areas, handling end-to-end recruitment, employee relations, and organizational development initiatives. She works closely with leaders and cross-functional stakeholders to drive effective workforce management, foster positive work environments, and ensure organizational goals are achieved through strong people practices. Prior to her HR role, She gained hands-on experience in product management, where she led cross-functional collaboration, developed product roadmaps, and delivered solutions impacting 1,000+ users. This experience shaped her data-driven, structured, and problem-solving approach—bringing a business and product lens into her HR practice. She is passionate about building meaningful workplaces that balance performance with empathy and values. She thrives in dynamic environments where she can connect people, strategy, and execution to create sustainable impact. Interests and Expertise: Human Resources Business Partnering, Employee Relations, Organizational Development, Talent Management, Stakeholder Management, Product Strategy, Consumer Behavior, Design Thinking

Experience

  • ParagonCorp (On-site)
    • Human Resources Business Partner
      Feb 2026 - Present · 5 mos

      • Acted as a strategic HR Business Partner for operational areas, supporting and aligning HR strategies with business needs across a workforce around 300 employees. • Delivered end-to-end HR support, including workforce planning, employee relations, and daily HR operations, ensuring smooth and effective people management processes. • Managed full-cycle recruitment for multi-level and cross-functional roles, from sourcing to onboarding, contributing to timely hiring fulfillment and workforce readiness. • Initiated and executed employee engagement and organizational development programs, improving workplace culture and supporting team productivity and retention. • Collaborated with cross-functional HR teams to ensure seamless implementation of HR policies, programs, and initiatives across operational areas. • Handled industrial relations cases and employee concerns, providing solutions aligned with legal frameworks and company guidelines. • Designed and executed employee activities, including engagement programs and internal events, to foster a positive and inclusive work environment. • Conducted regular reviews and evaluations of HR programs, providing strategic recommendations to enhance employee experience and organizational effectiveness. • Provided advisory support to area leaders in managing team performance, organizational challenges, and people-related decisions. • Monitored workforce performance and supported talent development initiatives to ensure employee readiness and capability growth. • Oversaw the implementation of SHE (Safety, Health, and Environment) programs and workplace facilities management to ensure a safe and productive working environment. • Led and executed Corporate Social Responsibility (CSR) initiatives aligned with company values, contributing to community engagement and social impact.

    • Human Resources Business Partner
      Jun 2025 - Feb 2026 · 9 mos

  • Associate Product Manager at Komerce
    May 2025 - Jun 2025 · 2 mos

    • Delivered a full PRD and deployment documentation for the improved admin dashboard in just 7 days. • Acted as the liaison between tech and operations, resolving 10+ critical system bugs and hotfixes impacting over 1,000 Kompack (fulfillment product) users within 2 weeks. • Led a cross-functional team of 10+ people in a successful live deployment session within 1 hour, ensuring zero downtime and 100% task completion. • Initiated and drove the development of the Advance QC feature, producing 1 PRD, 16 wireframes, and reviewing 16 UI/UX screens while tracking milestones on the roadmap.

  • SmartPath (Yogyakarta, Indonesia · Remote)
    • Product Manager
      Nov 2024 - Feb 2025 · 4 mos

      • Being a Team Leader in a human resources bootcamp team with 3 members in it. • Lead the team and coordinate with Head and Co-Head Product Managers in carrying out tasks. • Delegate tasks to the HR teams. • Coordinate with HR bootcamp mentors. • Developed learning curriculum for HR bootcamp project assessment indicators. • Created 5 learning modules and successfully completed them within 1 month. • Created bootcamp learning presentations, post test questions, and study cases. • Moderated the HR bootcamp for the next 12 weeks with 250++ participants. • Served and became a customer service with an average of 50 participants every day, and managed to analyze and solve the participants' problems quickly. • Created a customer journey for each HR bootcamp participant.

    • Product Manager
      Aug 2024 - Nov 2024 · 4 mos

      • Designing learning curriculum for career counseling and guidance programs. • Developing and researching classes from experts in the company. • Analyzing customer journey and becoming a class manager. • Establishing cooperation with educational institutions and industries. • Conducting comprehensive market research and product development.

  • Graphic Designer at kampung kautsar
    Jan 2020 - Jul 2023 · 3 yrs 7 mos

    Kampung Kautsar is a spiritual alumni organization from a spiritual organization in high school called KARISMA. The activities of this organization are to spread da'wah and kindness through Islamic content on Instagram, Spotify podcasts, and WhatsApp. Here, Nisfia is one of the graphic designers who creates content on instagram feeds and stories. She also creates reminders from Islamic quotes that encourage kindness. Achievements: • Created designs for reminders and Instagram content once a week and reached >50 viewers per day. • Created a Ramadhan booklet and reached 50 downloaders. • Became an exemplary editor with full responsibility.

  • Project and campaign team at TOUCHÉ Development Center
    Feb 2023 - Jun 2023 · 5 mos

    • Serving applications for media partner cooperation from other institutions. • Proposing media partner cooperation with other institutions. • Carrying out media partner cooperation obligations by posting each other's Instagram feeds and stories with agreed terms. • Designing and implementing TOUCHÉ webinar events together with internal affairs and internal coordinators from preparation to execution. • Designing posters, backdrops, virtual backgrounds, certificates, and live reports for webinar purposes. • Making reels as introductory and promotional videos for webinars. • Documenting webinar events through live reports on Instagram and participant documentation. As a project and campaign team that mostly focuses on partnerships, I managed to work with a total of fifteen media partners during my time as an intern. In general, these media partners work in the fields of mental health services, psychology, and education. The media partners are pertemanan sejiwa, mental healing, ruang tumbuh, podcast somestory, mengenal diri, candidate college, doteens, personale, career center psikologi UGM, skill up, ousean Indonesia, grow bareng, simpul psikologi, psyche, and psikologi seminar. With the cooperation of media partners, we can support each other's events.