Nurit Raccah

Deep Tech | Product & Business Strategy | Accelerating Innovation & Growth

Hod HaSharon, Center District, Israel

About

๐“๐ฎ๐ซ๐ง๐ข๐ง๐  ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ž๐ฑ ๐๐ž๐ž๐ฉ ๐ญ๐ž๐œ๐ก ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐ข๐ง๐ญ๐จ ๐ฆ๐š๐ซ๐ค๐ž๐ญ-๐ฐ๐ข๐ง๐ง๐ข๐ง๐  ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฆ๐ฒ ๐ฃ๐จ๐›-๐ข๐ญโ€™๐ฌ ๐ฆ๐ฒ ๐ฉ๐š๐ฌ๐ฌ๐ข๐จ๐ง. ๐–๐ข๐ญ๐ก ๐จ๐ฏ๐ž๐ซ ๐Ÿ๐ŸŽ ๐ฒ๐ž๐š๐ซ๐ฌ ๐š๐ญ ๐ญ๐ก๐ž ๐ข๐ง๐ญ๐ž๐ซ๐ฌ๐ž๐œ๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐›๐ซ๐ž๐š๐ค๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ญ๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ (HW+SW) ๐š๐ง๐ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ, ๐ˆ ๐ก๐ž๐ฅ๐ฉ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ข๐ž๐ฌ ๐ฎ๐ง๐ฅ๐จ๐œ๐ค ๐ก๐ข๐๐๐ž๐ง ๐ฏ๐š๐ฅ๐ฎ๐ž, ๐š๐œ๐œ๐ž๐ฅ๐ž๐ซ๐š๐ญ๐ž ๐ ๐ซ๐จ๐ฐ๐ญ๐ก, ๐š๐ง๐ ๐ฅ๐ž๐š๐ ๐ญ๐ก๐ž๐ข๐ซ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐ญ๐ก๐ž ๐œ๐จ๐ฌ๐ญ ๐จ๐Ÿ ๐š ๐Ÿ๐ฎ๐ฅ๐ฅ-๐ญ๐ข๐ฆ๐ž ๐ž๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐ฏ๐ž.As a strategic product & business leader, I partner with deep tech startups and enterprises to deliver executive-level product and business strategy expertise exactly when and where itโ€™s needed. My experience spans IoT, semiconductors, advanced materials, and other cutting-edge domains, enabling me to translate complex technologies into scalable, profitable products.๐–๐ก๐š๐ญ ๐ˆ ๐›๐ซ๐ข๐ง๐  ๐ญ๐จ ๐ญ๐ก๐ž ๐ญ๐š๐›๐ฅ๐ž:โ€ข ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ & ๐‘๐จ๐š๐๐ฆ๐š๐ฉ: Crafting clear, actionable product strategies aligned with business goals to accelerate time-to-market.โ€ข ๐†๐จ-๐ญ๐จ-๐Œ๐š๐ซ๐ค๐ž๐ญ ๐„๐ฑ๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž: Designing and executing GTM plans that drive adoption and revenue growth.โ€ข ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐•๐š๐ฅ๐ข๐๐š๐ญ๐ข๐จ๐ง: Identifying high-value opportunities and ensuring product-market fit through rigorous analysis.โ€ข ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐Œ๐จ๐๐ž๐ฅ ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง: Developing sustainable, scalable business models tailored for deep tech markets.โ€ข ๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ ; ๐Œ๐ž๐ง๐ญ๐จ๐ซ๐ข๐ง๐ : Building and coaching high-performing product teams and bridging leadership gaps.โ€ข ๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ; ๐’๐ญ๐จ๐ซ๐ฒ๐ญ๐ž๐ฅ๐ฅ๐ข๐ง๐ : Supporting fundraising efforts with compelling business plans and technology narratives.โ€ข ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ: Forging alliances that expand market reach and drive growth.Whether youโ€™re launching a new product, pivoting strategy, scaling your team, or navigating leadership transitions, I provide hands-on, strategic guidance to help you achieve your goals faster and smarter. ๐‹๐ž๐ญโ€™๐ฌ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ ๐š๐ง๐ ๐ž๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ž ๐ก๐จ๐ฐ ๐Ÿ๐ซ๐š๐œ๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ฅ๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ ๐œ๐š๐ง ๐š๐œ๐œ๐ž๐ฅ๐ž๐ซ๐š๐ญ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ฒโ€™๐ฌ ๐ง๐ž๐ฑ๐ญ ๐ฉ๐ก๐š๐ฌ๐ž ๐จ๐Ÿ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก. #DeepTech #ProductStrategy #GoToMarket #Innovation#multidisciplinary

Experience

  • Product Strategy & Business Consultant (Self-Employed) at Freelance
    Jan 2025 - Present ยท 1 yr 7 mos

    โ€ข Advise on product strategy, go-to-market, business model design, and team scaling. โ€ข Support investment efforts, including business plan development, technology storytelling, and due diligence. โ€ข Lead market research and opportunity analysis for new product launches and pivots. โ€ข Mentor and upskill product teams, bridging leadership gaps during transitions.

  • VP Product & Business Development at LUSIX
    Apr 2024 - May 2025 ยท 1 yr 2 mos

    โ€ข Spearheaded the strategic pivot of lab-grown diamonds for high-power/high-voltage electronics, tapping a $10B emerging market. โ€ข Delivered a 15% efficiency improvement in product applications through advanced market research and engineering collaborations. (MAFAT, RAFAEL) โ€ข Built partnerships with industry leaders to expand use cases and secure pilot programs with Tier 1 customers. โ€ข Leading the investment effort by crafting the technology storytelling, market research, business plan and investment deck.

  • Head of Product at Sensos
    Nov 2022 - Apr 2024 ยท 1 yr 6 mos

    โ€ข A Sony Group company, Spin-off โ€ข Led the commercialization of Sensos first-generation zero-touch supply chain solution, capturing $50M in new business. โ€ข Defined long-term product vision, resulting in a 30% increase in customer retention through enhanced usability and analytics. โ€ข Oversaw competitive analysis and developed differentiated GTM strategies, expanding market share in the IoT supply chain sector. โ€ข Led investment efforts, including business plan, storytelling, and product due diligence.

  • Director of Product Management at Sony Semicon (IL)
    Jun 2020 - Nov 2022 ยท 2 yrs 6 mos

    โ€ข Delivered an MVP of the worldโ€™s first cellular disposable tracking label & API to data platform (0->1 product), projected to capture a significant share of the $80B IoT supply chain market. โ€ข Achieved a 20% reduction in development time by streamlining cross-functional collaboration processes. โ€ข Secured key partnerships to scale production, reaching 10Ku units in deployment within one year.

  • HP (8 yrs 9 mos)
    • Director of Product, Labels & Packaging materials product management team
      Sep 2014 - May 2020 ยท 5 yrs 9 mos

      โ€ข Nurtured the growth of $500M+ annual revenue of labels & packaging segment by developing instrumental solutions with strategic partners. Reporting to Vice President of Supplies, Media and Materials. โ€ขEstablished a strong product management team (7 members) which delivered solutions that enabled HP Indigo entrance to new segments.

    • Senior Product Manager
      Sep 2011 - Sep 2014 ยท 3 yrs 1 mo

      โ€ข Product management of dozens of consumable products with a ~$750M annual business, which included end-to-end accountability to optimize GM. โ€ข Crafted the company long-term consumables business model strategy to optimize GM