Nurcan Ş.

Performance Marketing Manager | Paid Media & Growth | Scaling Revenue with Data-Driven Strategies | Meta & Google Ads

Istanbul, Türkiye

About

As a Performance Marketing Manager, I specialize in building data-driven growth systems that turn ad spend into measurable revenue. - Paid Media Strategy (Meta, Google Ads) - Funnel Optimization & Conversion Tracking - Performance Analysis & Scaling Frameworks I focus on what actually matters: profitability, scalability, and sustainable growth. I test, measure, and optimize relentlessly. If you're looking to scale your business with performance marketing, let’s connect. THE SECTOR I SERVE; o Retail and E- Commerce -TeknoSA, CarrefourSA, Uludağ İçecek, ,İşbir Yatak, Prof Saraçoğlu, Dermo Eczanem, Orkide Yağları, Bisse, Bee&You, Xınt, Germilli, Parti Dünyası, Petburada, Temizmama, Markamama, Halıstores, Sarf Market, Kamil Keskin. o Construction -Sinpaş, Seba İnşaat, Aktim İş Merkezi, Birevim, Emlak Konut, Merkez Ankara, Next Level Çayyolu, Marina 24, Mint o Tourism and Hospitality -Adam&Eve, Stone Group Hotels, Bodrum Holiday Resort & SPA, Sianji Well Being Resort, Bellis Deluxe Hotel, Aya Yorgi Hotel Çeşme, Çatma Mescit Hamam o Health Tourism -REVO Facial Aesthetics, Dr. Serkan Aygın, Prof. Dr. Ceyhun Aydoğan, Dr. Meriç Keskin, Dr. Serhat Derin o Credit Service

Experience

  • Performance Marketing Manager at ThePowerGroup
    Feb 2025 - Present · 1 yr 6 mos

  • Performance Marketing Manager at MooF Digital Agency
    May 2023 - Jun 2024 · 1 yr 2 mos

    - Responsible for the performance, budget and management of paid acquisition channels; Programmatic Buying, Adwords, Facebook and other biddable media. - Make sure that performance marketing activities are aligned with clients’ business KPI’s and overall marketing strategy - Managing day-to-day search marketing activities across multiple search engines including optimizing keyword portfolios, bid management strategies, and refining campaigns through ad copy tests, landing pages, negative keywords, etc. - Using a data driven approach to manage campaigns and derive insights on strategy and performance, - A senior point of contact for clients providing the strategic direction and operational guidance need to increase performance, - Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with the team, - Collaborating with other teams covering Media Strategy, Data&Technology, Media Buying and Planning, Analytics, etc

  • Senior Performance Marketing Executive at MediaCom Turkey
    Jul 2021 - May 2023 · 1 yr 11 mos

    Strategically planning, managing, and optimizing Performance Marketing channels (YT, GS, GD, PMax, Store, App Install, SA 360, etc.) for customer portfolio, Preparing daily, weekly, and monthly performance reports Account: CarrefourSA, TeknoSA

  • Account Executive at Target Digital Turkey
    Jul 2019 - 2020 · 7 mos

    Account: Uludağ İçecek, ,İşbir Yatak, Orkide Yağları, Bisse, Bee&You, Xınt, Adam&Eve, Stone Group Hotels, Seba İnşaat, REVO Facial Aesthetics

  • Performance Marketing Executive at CRM Medya
    Jun 2018 - Dec 2018 · 7 mos

    Account: Sinpaş, Aktim İş Merkezi, Birevim, Emlak Konut, Merkez Ankara, Next Level Çayyolu, Marina 24, Mint, Bodrum Holiday Resort & SPA, Sianji Well Being Resort, Bellis Deluxe Hotel, Aya Yorgi Hotel Çeşme