Hanoi, Hanoi, Vietnam
Driving Growth at Scale. At MoMo, Vietnam’s #1 e-wallet with 30M+ users, I lead growth initiatives for key services - driving acquisition, retention, and monetization. Scaling products is a game of psychology and systems. Starting my career at BCG, I learned to solve complex problems with rigor and analytical precision. Today, I bridge strategy and execution - and tomorrow, I look forward to taking on larger challenges that stretch my ability to lead, learn, and create lasting value. Beyond the 9-to-5, I’m passionate about AI, personal growth, and mentorship. I’m a firm believer in the future of AI, and I enjoy experimenting with how it can become a powerful leverage for thinking, learning, and building. That same belief extends to human potential. I mentor students and early-career professionals - helping them gain clarity, unlock their strengths, and grow with confidence. Let’s connect if you’re into growth, AI, or meaningful work.
Leading business growth of a wide product portfolio through data-driven strategy & cross-functional execution at Vietnam’s #1 fintech platform. **Achievements: • Built & scaled a product from 0 to 1M+ traffic in months. • Nominated - Project of the year: Top 16 over thousands of projects in 2024. ** Responsibility: • Own and prioritize the growth roadmap, identifying high-impact opportunities through user insights and performance data. • Lead growth initiatives across the user lifecycle: Acquisition, Activation, Retention, and Monetization. • Translate user behavior and performance insights into scalable product and marketing strategies. • Partner with Product, Engineering, and Design to launch growth-focused features and improve UX.
• Achievements - Owned work stream in managing deliverables and collaborations with over 30 stakeholders from government agencies and corporations, ensuring the on-time delivery of 16 high-quality output packages for a major Vietnamese municipality. - Contributed to Vietnam's National Green Growth Strategy, which projected a US$300 billion annual economic benefit from the green economy to the GDP by 2050 by identifying market trends and promising opportunities. - Developed a 25-year comprehensive economic forecast model for a city with over 300,000 citizens, which estimated a 14.3% increase in GDP CAGR by 2030 by analysing extensive datasets encompassing over 30 international and national benchmark cities across 15 sectors. - Contributed to the conference “Accelerating Green Growth in Vietnam: Roadmap for Success” held by the Ministry of Planning and Investment (MPI), the Boston Consulting Group, and SK Group as an organizing committee member. • Responsibilities Contributed to multiple top-notch strategic master plan projects by conducting secondary research, in-depth analysis & synthesis of findings, and effective stakeholder management.
• Achievements - Developed a strong marketing campaign collaborated with global brand Estee Lauder that achieved 1.2M impressions, over 45,000 reaches, and 158% growth in customer engagement by conducting market analysis and developing a strategic plan. - Led a sales campaign resulting in 22% in revenue growth through customer-centric analyses, strategic content production plan & execution. - Initiated operational efficiency optimization solutions that achieved up to a 20% faster time-to-market with 0 additional costs by planning and implementing initiatives to tackle the lack of information synchronization across departments. • Responsibilities - Developed content strategies and built a content production plan for the brand's online channels and other digital publications, by examining external factors and taking reports from the production department and the warehouse. - Coordinated with other departments to ensure the work progress and ascertain that products conform to the orientation of the brand. - Managed and monitored to ensure the progress and quality of the marketing team's work. - Made reports on platform-wide content performance at the end of the month. - Collaborated with KOLs and brand partners.